While Volkswagen’s dieselgate fiasco has been really disappointing, a recent development could be a pivot in the right direction. As part of the settlement, the company has launched its Electrify America “Normal Now” ad campaign as part of a $2 billion investment to encourage the adoption of zero-emission vehicles. The campaign looks to normalize the ownership of electric cars in an attempt to increase EV adoption.
Audi’s new ad for the e-tron electric SUV is called “Not For You.” It educates people about electric cars, but it’s also brilliant marketing.
While Tesla has now extended the submissions deadline for its “Project Loveday” fan-made commercial competition until June 5, 2017, that doesn’t mean that we can’t take a look at the entries already in place … as some of them are quite good and definitely seem worth highlighting and sharing.
The first TV ad for the 2017 Karma Revero plug-in hybrid (PHEV) has now surfaced, ahead of the beginning of sales next month.
Whimsy seems to be the watchword for commercials advertising hybrid and plug-in hybrid vehicles right now. A few days ago, Hyundai started airing a pair of delightfully amusing ads featuring ordinary citizens singing a song that begins, “I’d like to buy a hybrid car but I’m not sure it’s for me.” It then shows a series of folks like construction workers, court reporters, dog groomers, and karate instructors. In 60 seconds, the ads destroy all the common misconceptions about hybrid cars.
Advertisements for electric vehicles have, to date, been rather underwhelming on the whole. Or non-existent, in the case of conventional ads for Teslas. Would a good ad help to boost sales? Probably, but that would entail that many manufacturers actually want to move electric vehicles in serious numbers.
Originally published on GAS2. Back in the 1960s, Citroen made a very funky open vehicle that was just for fun called the Mehari. According to Inside EVs, that’s a nickname for a particularly fast camel. The car was sort of a cross between a Mini Moke and a dune buggy. It … [continued]
Back in September, I got on Nissan’s mailing list to be the “first to know” when the 2016 LEAF was released. I also asked a local Nissan dealer to contact me when it was available. Neither one contacted me. One would think that the biggest update to the LEAF in … [continued]
Need some more electric vehicles, bike, walking, and dieselgate articles? Here’s a handful: Over 30,000 Pre-Orders For Tesla Model X According to a Fortune reporter, Elon told him there were already 20,000 and 25,000 pre-orders/reservations for the Tesla Model X. However, there’s also been a surge of reservations since the unveiling, and … [continued]
Originally published on EV Obsession. It’s hard to call this the best Tesla fan commercial yet since it doesn’t really highlight any of the Tesla Model S’s awesome features (other than it’s cool look). “Gallons of Light” was certainly an awesome commercial that is hard to compete with. But hey, it’s … [continued]
