In case you haven’t been following the “Tesla should advertise!” vs. “No, it shouldn’t!” discussion of the past decade, the short summary is that Tesla has basically never used traditional advertising. It has engaged in marketing, of course, especially through its well known incentives-based referral program and on social media. … [continued]
Guest post by Jim Ringold How many automobile commercials do you think you have ever seen and ignored on TV? Certainly thousands and thousands of car commercials. What got me thinking about all those forgettable commercials was the commercial that got me thinking. But before we get to this 2021 … [continued]
A new EV commercial series from Volkswagen gets 5 stars out of 5 from CleanTechnica.
Electric Car Life With Home Charging Is Ridiculously Easy
The last time I watched the Super Bowl was in 2009 when my team finally made it and won. To be honest, I am a Saints and Tigers girl, and if they aren’t playing, I’m rarely paying attention. But I’m not all the way under my horde of rocks, gems, … [continued]
Mr. W is one of my favorite videos ever. Surprisingly, I covered it nearly a decade ago. (Time flies! Pun somewhat intended.) Someone shared an alternative Super Bowl ad for the Porsche Taycan that I was just watching and it didn’t take me long to notice that it was following … [continued]
A few days ago, I saw a Ford Mustang Mach-E ad for the first time on YouTube. My first impression was that it was a great ad.
The British brand MG Motor, which is now owned by a Chinese company, is having a bit of a revival in the region thanks to its quite competitive and affordable MG ZS EV. And MG knows it. It has a humorous way of making some fun out of it, too.
… that subtly dissolves the #1 concern non-EV drivers have about electric cars.
Off the top of my head I could easily nominate VW, Hyundai, Kia, Peugeot, and maybe Ford among the automakers actually trying to meet the challenge (there are more but that is a whole other topic). However, besides Tesla, when it comes to actual implementation in 2019, none is further along than Kia with 2 serious EV models, the e-Niro and the e-Soul.
