Connect with us

Hi, what are you looking for?

CleanTechnica
Whimsy seems to be the watchword for commercials advertising hybrid and plug-in hybrid vehicles right now. A few days ago, Hyundai started airing a pair of delightfully amusing ads featuring ordinary citizens singing a song that begins, "I'd like to buy a hybrid car but I'm not sure it's for me." It then shows a series of folks like construction workers, court reporters, dog groomers, and karate instructors. In 60 seconds, the ads destroy all the common misconceptions about hybrid cars.

Cars

Chrysler Pacifica Hybrid Commercial Scores (Ft. Dante’s Inferno & Flying Pigs)

Whimsy seems to be the watchword for commercials advertising hybrid and plug-in hybrid vehicles right now. A few days ago, Hyundai started airing a pair of delightfully amusing ads featuring ordinary citizens singing a song that begins, “I’d like to buy a hybrid car but I’m not sure it’s for me.” It then shows a series of folks like construction workers, court reporters, dog groomers, and karate instructors. In 60 seconds, the ads destroy all the common misconceptions about hybrid cars.

Originally published on Gas2.

Whimsy seems to be the watchword for commercials advertising hybrid and plug-in hybrid vehicles right now. A few days ago, Hyundai started airing a pair of delightfully amusing ads featuring ordinary citizens singing a song that begins, “I’d like to buy a hybrid car but I’m not sure it’s for me.” It then shows a series of folks like construction workers, court reporters, dog groomers, and karate instructors. In 60 seconds, the ads destroy all the common misconceptions about hybrid cars.

Now Chrysler is doing something similar. It has released a new commercial featuring a family driving in a new Pacifica Hybrid minivan while a flock of flying pigs soars overhead.

The Pacifica Hybrid ad focuses attention on its 84 MPGe fuel economy rating and its 33 mile range on battery power alone. True to Chrysler’s concerns that mainstream drivers are skittish about cars with plugs, the ad never once mentions the car is a plug-in hybrid. Apparently, the MoPar boys are afraid that tidbit will send customers running away from showrooms in horror. Best to break it to them gradually.

The commercial does highlight the forward collision warning system on the Pacifica Hybrid and its UConnect Theater rear seat entertainment system. The message is that this is a no-compromise minivan that is ideally suited for families today.

Production of the Pacifica Hybrid began a few weeks ago and the first cars are either in dealer showrooms now or will be arriving shortly. The unconventional minivan is eligible for the full $7,500 federal tax credit, which makes its price competitive with a mid-level conventional Pacifica. All a prospective buyer needs to consider is whether it is better to have a new Pacifica that gets 22 mpg combined or one that gets 32 mpg according to the EPA. Seems like a no-brainer.

The new Pacifica Hybrid advertising campaign is another example of a major manufacturer making an effort to educate the public about models with unconventional powertrains. Recent surveys indicate there is still a lot of misinformation and confusion about hybrids, plug-in hybrids, and electric cars, so kudos to Hyundai and Chrysler for addressing the lack of information.

The last 3 seconds of the Pacifica Hybrid ad offer one last cute way of emphasizing how unusual a plug-in hybrid minivan is. See if you can spot it.

 
Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Advertisement
 
Written By

Steve writes about the interface between technology and sustainability from his home in Florida or anywhere else the Singularity may lead him. You can follow him on Twitter but not on any social media platforms run by evil overlords like Facebook.

Comments

#1 most loved electric vehicle, solar energy, and battery news & analysis site in the world.

 

Support our work today!

Power CleanTechnica: $3/Month

Tesla News Solar News EV News Data Reports

Advertisement

Advertisement

Advertisement

Tesla News

EV Reviews

Home Efficiency

You May Also Like

Cars

Following up on US auto sales reports for the 4th quarter of 2021 as well as the full year 2021 compared to 2020 and...

Cars

US auto sales in 2019 were down 1.4% to 1.6% compared to 2018. That was before COVID-19 hit the United States and destroyed the...

Cars

It’s been a busy beginning of the year already, and we’ll have more to report on that shortly, but let’s first take a stroll...

Cars

Today’s automotive landscape is very different than the one that dominated the late 20th century. Why didn't the Big Three automakers adapt to increasingly...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.