Our New Tesla Myths Page

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As part of my efforts to fight untrue Tesla myths, I recently engaged the Tesla community to create a Tesla Myth Busters & FAQ page. I sent out a call on Twitter to “assemble a full-fledged myth-busting campaign,” and people responded. We simply want to set the record straight regarding various Tesla myths. Thanks to the Tesla community who heeded my call, this first draft was produced in just four days, which is astonishing and wonderful when you think about it.

I can’t promise how quickly we will update the page, as there are a lot of myths and questions. These range from “Can you take a Tesla into a car wash?” to some very serious ones that will take time to debunk. This is a volunteer group that heeded the call and did great on short notice. We will do our best to stay on top of this and keep it up to date.

Spread the myth-busting word on social media using #WeChooseTesla as the hashtag! If you are feeling feisty, consider #TeslaSmackdown. If you feel nothing but love for your Tesla, we also condone #TeslaLove. And there’s always #buttsinseats (thanks, Zac & Jesse) and #CleanEnergyWillWin (courtesy Maye Musk). That is still the best way. 🙂

Two questions:

  • What myths not listed come up often when you talk about your Tesla?
  • Are there any links we can add that strengthen the case for each myth response?

The goal here is not to bash other media or bad actors. It is about empowering the Tesla community to minimize and remove the impacts of these pervasive myths with easy-to-remember stories.

Below is our current response to Tesla myths and FAQ. For future reference (in case you want to share it with a friend, coworker, or family member), please bookmark this page: cleantechnica.com/tesla-myths-faq/

Tesla Myths & FAQ

Dear Tesla supporters,

The vision of this document is to provide a common voice to counteract outrageous Tesla myths and legends. Each revision will become more polished, thorough, and organized over time.

The number of Tesla myths circulating and how often some of them are pushed can become mind-numbing. We hope you won’t become numb and will respond to the misleading and completely incorrect statements to help the public.

We encourage you to identify more Tesla myths and help to write responses to them. We also invite you to sharpen/improve the responses below.

We invite you to use #WeChooseTesla when discussing Tesla myths on social media. Hearty thanks to the merry band of Tesla myth busters who made this possible and who will improve it over time!

Special thanks to Fred Sauer (@fredsa) of MoreTesla.com, Lauren Row (@LaurenRow5), Elon’s World (@ElonsWorld), Chanan Bos (@ChananBos), and Janet Aisbett.

Content below has been published at this permalink: cleantechnica.com/tesla-myths-faq/

Context, Audience & Objectives

Simply speaking, there are two types of myths:

  1. Malicious Myths — False and misleading information that is intentionally spread with the goal of misinforming an audience.
  2. Unmalicious Myths — False information that is spread by those who believe the false information to be true.

The first (malicious) group is possibly small in numbers, but it includes large vested (financial business) interests. However, it’s important to realize that significant myth spreaders (influencers) exist in both groups, and the latter group can be reached and have their misunderstandings corrected.

It should be noted that as long as the financial interests of the first group are there, no amount of convincing is going to change their behavior. What might have a chance at stopping them is ensuring that their efforts to push Tesla myths are ineffective. That means counteracting and neutralizing their efforts. (So, yeah, this is where you come in.)

Working to educate the second group is a more encouraging proposition. Many in this group are simply misinformed, meaning that accurate information can help sway their opinions. Others may have more strongly held beliefs, which means it may take them much longer to jump over to the non-Tesla myth side.

In all of this, we want to focus on facts (especially since so much of the Tesla myth is spreading lies). People are hardwired to appreciate and listen to stories, and stories really help people emphasize and trust the source. Said another way: stories are powerful.

Our objectives are to:

  1. Inform and influence the second group (those who have been misled, misinformed, or are simply lacking the information and context that we have).
  2. Endeavor to help neutral media outlets use this information to present a more accurate view of Tesla.
  3. Empower Tesla supporters everywhere with the information and evidence needed to help us in this endeavor.

Responses To Common Tesla Myths Concerning Tesla’s Future

Tesla will be with us for a long time

Tesla Myth: Tesla will go bankwupt soon

“Tesla Death Anniversary” is a thing. People have been proclaiming Tesla will soon go bankrupt every month, quarter, and year for the last 11+ years. Like a cat with infinite lives, Tesla says, “Nope!”

Tesla has debt it needs to pay back over time. Some $2 billion are due shortly, but if Tesla performs well, it will be able to pay those debts on its own without any additional financing. Tesla recently raised $2.7 billion from the financial markets. Two very unlikely things have to happen in order for Tesla to go bankrupt: Not a single creditor in the whole world is willing to lend money to Tesla at any payback rate and Elon Musk somehow loses all of his $20 billion or is not willing to help Tesla. Recent capital raises suggest that is not likely to happen.

Above: Elon’s April Fool’s Day joke, April 2018.

Further links on these topics:

Tesla is leading big auto in EV scale and technology

Tesla Myth: The Tesla killer is coming

The whole idea of a Tesla killer is a bit absurd. Anyone buying an electric car is killing the internal combustion engine, not Tesla. The only thing other auto manufacturers might be able to do one day is snatch away potential new customers from Tesla, but for now, greater EV awareness and sales is going to lead to greater Tesla awareness and sales. At best, with compelling electric vehicles the other automakers are preventing Tesla from killing them, by retaining customers instead of losing them to Tesla.

Within the next 5 years, auto manufacturers might finally start selling compelling EVs, but they still have a long way to go in order to catch up to Tesla in a technological sense. A single car manufacturer might be able to beat Tesla in one or two metrics, like charging speed or the size of the monitor inside the car, but Tesla vehicles currently have an ecosystem of advantages — faster charging, bigger charging network, better software, over-the-air updates, cheaper batteries, quicker acceleration, better autonomous driving tech, better safety, large-scale EV mass production, and more.

Related Links:

Car manufacturers are stuck to their old technology investments

Tesla Myth: Big Auto is coming

Large manufacturers are huge companies that have been heading in one direction for decades. To make such huge companies change their core business, internal combustion engine vehicles, to a new one, electric vehicles, is very difficult — from a bureaucratic standpoint as well as a technological one. Everyone who has invested in something usually likes to squeeze everything they can out of that investment. This is why large automakers are moving to EVs at a crawling pace. Furthermore, it means they are likely going to arrive just before or just after bankruptcy.

Large automakers have an advantage over Tesla — they have big factories all over the world. What they don’t have is much EV or related technology or experience. Instead, they have factories, IP, and whole subsidiaries or corporate divisions dedicated to gas and diesel engines. They don’t have many workers trained and educated in electric vehicle technology. Instead, many top executives and managers have expertise in engines and all of the supportive parts of a gas/diesel car. This issue spans from research and development all the way to factory workers. Even if they wanted to switch to EVs with all their heart, the means to do so is in very short supply.

Related Links:

Tesla owns the first completely foreign-owned auto factory in China

Tesla Myth: Tesla is behind in China

This is an honor that larger automobile companies such as Toyota, Honda, Volkswagen, GM, and Ford do not enjoy. Additionally, the Chinese government gave Tesla low-cost loans and a 99-year lease for Tesla’s Gigafactory 3, and Elon Musk was offered permanent residency. This factory will produce cheaper Model 3 and Model Y vehicles for the Chinese market. The exterior of the factory went up in a record six months. Every “expert” said it would take years, and several claimed Tesla would never complete it (see myth #1 above if you missed it).

Related Links:

Tesla has accelerated the adoption of sustainable energy & transport

Tesla Myth: Tesla has had minimal impact in moving the world towards electric vehicles and sustainable energy

Executives from VW, Porsche, GM, and elsewhere have credited Tesla with showing the world there is demand for high-performing electric vehicles.

“First, Tesla has proven there is significant demand for cars that combine sustainability with performance and design. Last year, the Model 3 outsold any other premium sedan in the U.S. We know that American consumers embrace new technology, especially if it delivers a new experience. And once a technology catches on, consumers respond well to expanded choice as competitors enter the field. Just look at how many models of SUV you can buy today, or the proliferation of smartphones since Apple introduced the iPhone in 2007,” Porsche CEO Klaus Zellmer said.

Tesla (mostly through subsidiary SolarCity) is also one of the largest installers of rooftop solar power in the United States, both historically (#1) and currently (#3).

Related Links:

Tesla is a net producer of renewable energy

Tesla Myth: Tesla consumes more energy than it produces

From Tesla’s recent Impact Report, Tesla Energy produces more energy than Tesla vehicles consume. It’s not even close.

Electric vehicles produce less lifetime CO2 than gas vehicles

Tesla Myth: Fossil fuel cars produce less lifetime CO2 than electric vehicles

One study after another shows that electric vehicles do create more CO2 in production (because of the batteries), but that they also make up for it with zero CO2 emissions at the tailpipe and a much more efficient powertrain. Due to the mechanical simplicity of electric vehicles, they can last far longer than gas-powered vehicles as well. Each electric vehicle on the road replaces multiple gas-powered vehicles. Tesla is aiming for batteries and vehicles that last 1,000,000 miles.

Another important point is that most studies on EV emissions assume that the batteries produced for EVs will not be recycled, which is completely absurd from a financial standpoint as well as an environmental standpoint. Tesla has already begun battery recycling and intends to recycle as close to 100% of battery materials as it can.

Related Links:

Tesla regularly proves Wall St. and Tesla short shorts to be foolish

Tesla Myth: Wall St. and Tesla shorts are all-knowing when it comes to Tesla

Most Wall St. analysts and Tesla shorts are regularly and painfully wrong when it comes to Tesla revenue and delivery growth. Their Twitter feeds and media interviews serve as ample fodder for how consistently wrong they are on Tesla matters large and small. There are a few who make smart statements. Generally, though, trust them at your peril.

Related Links:


Tesla has more demand than supply for the Model 3

Tesla Myth: The market for the Model 3 is nowhere near what bulls think it is

The high number of preorders (~400,000 preorders) for the Model 3 demonstrated unprecedented pent up demand for an automobile. Critics and short sellers want you to believe that those pre-orders represented all demand for the Model 3, and once satisfied, demand would collapse. What they seem to miss is that a car with that much initial interest is likely so compelling that many new customers will find out about it over time and also want it. Indeed, Tesla has indicated that ~90% of new Model 3 sales are not from reservation holders, and this is quarters after some critics thought Tesla had exhausted demand for the car.

When you want to buy a car, you typically do some research, look at what excites you, go to a dealership and get more information, choose a few cars you like the most to then test drive, weigh your options, and then finally choose one. In the case of the Model 3, considering that ~400,000 people went through that process and pre-ordered a car 2 to 3 years in advance indicates it’s an extremely competitive car. Countless reviews have indicated that expectations were exceeded. Teslas are amazing vehicles, and once new customers get their cars, those people’s friends, coworkers, and neighbors can experience a Model 3. Many of those people may have had no interest in the car beforehand or might have not even heard of it. Experience so far has shown us this “word of mouth” organic marketing has led to strong ongoing demand for the Model 3.

Related Links:

Responses to Common Tesla Myths Concerning Tesla’s Products

Model 3 sports close to a 20% gross profit margin

Tesla Myth: Model 3 has no (or low) gross profit margin

Tesla has a highly vertically integrated manufacturing process. Most suppliers don’t deliver at the quality or price that Tesla wants, so the company make’s most of its supplies on their own. Expert analysts have determined that Tesla’s Model 3 electronics are even up to or above military standards, and the only other place you will find such advanced technology is in an F35. Thus, when people try to calculate the manufacturing costs of the Model 3 using the high prices of other suppliers (for example, for rare military-grade electronics), they get a very inaccurate and low profit margin. Currently, the Model 3 is at approximately a 20% gross profit margin.

Related Links:

Tesla Autopilot is the most advanced driver assist technology on the market

Tesla Myth: Tesla’s Autopilot will never work

Tesla Autopilot already works. It just doesn’t get you from point A to point B automatically by selecting a destination on the monitor, not yet. It will already get you from onramp to offramp, though, something no other driver-assist technology in a production car can do.

In 2019, Tesla will update the swappable computer module in all Teslas that have paid for “Full Self Driving.” This upgrade will make the computer at least 100 times more powerful than the previous one. Is that enough? Many experts think it is.

Tesla already find that drivers using Autopilot on are much less likely than normal drivers to get into accidents.

Tesla Myth: Tesla Autopilot is behind everyone else’s tech

The reports that said that Tesla was behind everyone is a pretty big mystery. What is known is that they wanted an inside look at everyones technology and Tesla did not oblige which is the main reason they scored so low. However if you look at the situation with a shred of common sense, you will see that Apple only has a handful of prototypes of an autonomous system driving around and yet still seems to somehow beat Tesla, a company that has hundreds of thousand of cars on the road testing the technology with every mile they drive.

Related Links:

Tesla quality matches or exceeds competitors

Tesla Myth: Tesla has inferior quality versus competitors

Avowed Tesla critic Bob Lutz took a look at a red Model 3 in Michigan. He was amazed by the paint quality and he thought the panel gaps were “world class.” If that doesn’t say enough, what does? In any case, numerous other reviews of the Tesla Model 3 have indicated essentially the same thing.

Related Links:

The South Australia battery is a huge success and created enormous future demand for the technology

Tesla Myth: Tesla didn’t make money on South Australia battery system

It depends on how you look at it. Tesla didn’t make a profit on the transaction, no. The simplest kind of transaction is you paying money, you get a product in return, and the seller makes a profit. But what are you paying for? In other cases, the seller may not make a profit but may use the sale as an advertisement for future sales and profits.

The South Australia battery validated the technology Tesla offers and created far more organic advertising than the company could have afforded. It is almost like free samples in grocery stores, but in this case, Tesla didn’t lose a cent — it didn’t gain money from the transaction, but it gained something highly valuable.

Related Links:

Tesla Powerpack is a lot more than just adding batteries

Tesla Myth: The South Australia battery uses Samsung batteries

The South Australia Tesla Powerpack project is a very advanced grid management system that uses lithium-ion batteries as a means of storage. The technology was made through proprietary Tesla technology and the lithium-ion battery packs were made by Tesla using Samsung battery cells.

Depending on how you look at it, all of the battery cells in the cars that Tesla makes are actually from Panasonic. Tesla has an exclusive deal with Panasonic for all automotive battery cells and has helped design the cells, but they are produced by Panasonic. Since this is not an automotive battery used in the Powerpack, the Gigafactory 1 was not up and running to the scale required for this massive South Australia project, so Tesla used battery cells from Samsung, another top producer.

All car manufacturers keep switching in between battery manufacturers — like LG Chem, Samsung SDI, CATL, and SK Innovation. It is almost like a game of pinball. If anything, this commends Tesla’s flexibility and ability to deliver no matter what.

Related Links:

Tesla has the biggest superfast-charging network in the world that is still growing, as well as a giant network of destination chargers. Tesla drivers can also use other charging points and normal electricity outlets.

Tesla Myth: There aren’t enough charging points

Enough charging points for what? Every parking meter is not going to have its own EV charger — not now, probably not ever. That is because you don’t really need that many charging points. Many people can charge their cars at home or at work every day. When you take long-distance trips, there are more than enough Superchargers on the road. People living in apartments, in multistory-buildings where they don’t have their own garage or parking spot, may need more charging points, but they can also use destination chargers at shops, parks, malls, municipal buildings, beaches, and more. More solutions for apartment buildings are rolling out as well.

The Tesla Model 3 has an incredibly low “Total Cost of Ownership”

Tesla Myth: Tesla are very expensive, more expensive than their fossil fuel counterparts

The low cost of owning a Tesla — due to cheaper “fuel” (electricity versus gasoline), cheaper maintenance, and higher resale values — allows Tesla to compete with much cheaper vehicles that are actually far inferior to a Tesla Model 3.

Related Links:


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