It’s Hard To Sell Electric Cars If You Don’t Understand What They Are
Selling electric cars is hard enough but many dealers make that process harder by not training their sales staff.
Selling electric cars is hard enough but many dealers make that process harder by not training their sales staff.
Much has been said in recent months about supposedly slumping EV sales growth. As we’ve pointed out on a number of occasions now, EV sales are actually soaring at many automakers in the USA, including at Ford, GM, Rivian, Audi, BMW, and several others. However, it seems there’s a brewing … [continued]
I wrote an article a few days ago about Ford’s soaring EV sales, and how that growth is, in a somewhat bewildering way, following statements from Ford CEO Jim Farley at the end of 2023 and beginning of 2024 that EV sales are not as good as they’d hoped. Ford … [continued]
Car dealers have been an issue for electric vehicle sales during this whole modern electric vehicle era. One of the biggest decisions Tesla made early on was that it needed to sell its vehicles to consumers directly — that if it tried to go through auto dealers, it wouldn’t do … [continued]
For the past 5 years, the Motor Trades Association of Queensland has been warning dealerships that they need to prepare for Carmageddon. No, not the computer game, but the advent of battery electric vehicles (BEVs) on Queensland roads and the devastating effect that will have on their current business models. … [continued]
Dealer marketing should be contemporary, fresh, and lively to attract customers who are becoming interested in EVs.
30% of US car dealers tell the Sierra Club they refuse to sell electric cars. Pretty soon they won’t have to because they will be out of business.
More than a full third of Ford’s Lincoln dealers have opted out of the electric future.
Shopping for an electric motorcycle that’s NOT a LiveWire is about to get a lot easier!
Ford CEO Jim Farley will meet with dealers next week in Las Vegas to describe changes to the sales process for its electric cars.