Bringing Solar To Mexicans Without Electricity

“Vitaluz is working to bring solar power to the 2.2 million people in the country with no access to electricity. Currently, these families must resort to using alternatives that are harmful to their health and the environment such as candles, kerosene lamps or diesel generators. The most ironic and unjust part is that these alternatives are also the most expensive and inefficient lighting and electricity methods that exist.”

The Disconnect Between CEO, Marketing & Engineering

This year has been a gigantic marketing hyperbole of planned electric vehicles from mainstream carmakers. It’s not always easy separating cars of tomorrow, cars that are being built today, and those that probably won’t make it into production. What makes it even worse is the disconnect between CEOs, marketing teams, and engineering teams, especially in light of actual deliverables.