The Chinese Tesla Model 3 “Super Margin” (Forecast)
Price policy for a product is a cross between fairness and what the market can bear. If you are too nice to your customers, your shareholders will not be happy. If you squeeze every last penny out of your customers, they will start to resent doing business with you. Beside these matters, there is the issue of competitive pricing. What is the price of competing products? Established products can charge a premium, new products often have to show a price incentive.