Pininfarina

Image courtesy of VinFast

The Birth of a Brand: How Pininfarina & VinFast Created a Standout Identity from Scratch

VinFast’s first eSUV for Europe, the VF 8, is the first car designed entirely remotely by Pininfarina, using Virtual Reality and Mixed Reality technologies. For decades, vehicle manufacturers have used characteristic front-end design to create distinctive identity in fiercely competitive markets. Trends emerge, styles evolve and factors such as safety have … [continued]

Mahindra Working Towards Sale Of EVs In US (Possibly Under Pininfarina Or Ssangyong Brands)

The India-based auto manufacturer Mahindra & Mahindra is now working towards the release of electric vehicle models in the US — possibly under the Italian design house label Pininfarina and/or the Korean utility vehicle label Ssangyong Motor Co — following the opening of a new North American headquarters outside of Detroit earlier this week, company chairman Anand Mahindra has revealed. (You might say the lions are circling the wagon.)