Africa Needs Tesla Here’s Why
To help push the transition to electromobility in Africa, I thought brand loyal consumers would perhaps really appreciate an all-electric Toyota, but it is very hard to get one outside China.
To help push the transition to electromobility in Africa, I thought brand loyal consumers would perhaps really appreciate an all-electric Toyota, but it is very hard to get one outside China.
As the number of EVs on the road grows, there is now an urgent need to train automotive technicians to be ready to work on all these EVs. Taurayi Raymond Sewera wants to help address this gap starting in Zimbabwe. He is setting up the International Institute of Automotive Technology Training (IIATT) with a major focus on PHEV and BEVs.
South Africa’s electricity utility company Eskom has been working with other stakeholders to promote adoption of EVs in South Africa. One of the stumbling blocks to accelerating adoption has been the high sticker prices of EV models available in South Africa.
The Brookings Institution says consumers in Africa are brand conscious and brand loyal. When it comes to cars, that brand is Toyota! In the brand new vehicle market, the Toyota Hilux is king in South Africa and also tops other charts. Other popular models in the new vehicle market are the Corolla, the Fortuner, and the Yaris.
One of the best ways to reduce emissions going forward is not to restrict the importation of used vehicles but to simply shift to cleaner and safer used vehicles. Used vehicles tend to come in at price points that are more affordable for the target market in most of these African countries.
Accelerating EV adoption is one of the best ways to reduce carbon emissions, since the transport sector is one of the major contributors of carbon emissions. We recently looked at how increasing the penetration of EVs in Kenya can also help improve air quality and reduce CO2 emissions.
High-level representatives of the local Chinese government, Great Wall Motor, and the BMW Group announced a new joint venture, Spotlight Automotive Limited, on November 29, 2019. The partners congregated earlier in Germany to initiate the collaboration.
BMW Group has signed a joint venture letter of intent with the China-based manufacturer Great Wall Motor that will likely see local production of future electric MINi brand offerings in China occur.