BMW Launches 7 Series Into Luxury Electric Car Territory, With A Heat Pump
BMW Group reboots its iconic 7 Series with the i7 xDrive60 electric car, aiming at demanding, discriminating drivers who care about the planet, too.
BMW Group reboots its iconic 7 Series with the i7 xDrive60 electric car, aiming at demanding, discriminating drivers who care about the planet, too.
When we asked thousands of electric vehicle (EV) owners in Europe the top reasons why they got their cars, we got similar responses as in previous years. The largest portion of buyers in every country referenced the environmental benefits.
EV owners we surveyed almost equally prefer a sedan/hatchback (car) or SUV/crossover for their next EV. The two options switched spots back and forth depending on the audience.
Additionally, in each of these countries, respondents mostly preferred a vehicle in the D-segment.
Perhaps the most fascinating new question in this year’s Electric Car Drivers: Demands, Desires & Dreams reports concerned the electric vehicles people considered but didn’t buy. We asked EV owners which other electric vehicle models they thought about buying before deciding on the one they purchased or leased. I was surprised to see how much people actually cross-shopped across classes while considering which electric vehicle to buy.
Probably the most interesting question we asked in these surveys was one of the simplest: “What do you think your next EV model will be?” It is particularly interesting because it gives us a strong sense of where the market is headed, and combined with answers to some other questions (see the next chapter), it also tells us a bit about which features and specs matter the most to EV buyers.
For several years, we’ve considered BMW to be most at risk from Tesla’s rise. The BMW brand’s trademark “the ultimate driving machine” tagline got stolen away from the German automaker. (Even Edmunds went out and called the Tesla Model 3 the ultimate driving machine.) Want the most advanced driving tech? Coolest cat on the block?
It’s always fun to talk about Elon Musk’s tweets and tokes, but when it comes to predicting Tesla’s long-term financial prospects, savvy observers understand that the two metrics that matter are the demand for the company’s products and the margin of profit it earns on each unit. So, if TSLA stock slips in response to an unguarded comment by the Iron Man, consider it a buying opportunity. If you see evidence that demand for Teslas is flagging, then you can start to worry.
A study by Autolist of millions of used car listings over many years shows that the Tesla Model S and Model X are worth more after 50,000 miles than any gasoline powered car in their class.
BMW stunned the world in 2009 with its Vision Efficient Dynamics. We couldn’t get enough of the shapes, the lines, the numbers, the possibilities. What resulted, the i3 and i8, have helped take the company to a new electric vehicle US sales number — those two cars plus other plug-in models account for 7%. Surely, BMW must be paying attention.
When consumers walk into a US car dealership and have a choice of buying either an electric or internal combustion engine (ICE) powered version of the same model, what percentage opt for the BEV or PHEV version? The short answer is 9.8% on average.