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About Loren McDonald

Loren McDonald writes about the factors driving adoption of electric vehicles and the opportunities and challenges the transition to EVs presents companies and entrepreneurs in the auto, utility, energy, retail and other industries. His research and content are published on CleanTechnica, his own blog/site, www.EVAdoption.com, and in his upcoming book "Gas Station Zero" about the huge shifts and changes in multiple industries driven by the transition to battery electric, autonomous and shared vehicles.



Author Archives: Loren McDonald

Advertising Is The Last Thing Tesla Should Do

July 2nd, 2019 | by Loren McDonald

Fellow CleanTechnica writer Barry A.F. recently penned two impassioned articles explaining his arguments why Tesla should start advertising (see: Tesla Should Advertise and Tesla Should Advertise, Part Deux). I completely disagree, as I think traditional advertising is the last thing on which Tesla should spend its limited marketing budget


10% Of New Vehicles Purchased in California Are EVs

November 12th, 2018 | by Loren McDonald

In August, 1 out of 10 (9.90%) new vehicles purchased in the state of California were EVs (PHEVs + BEVs), according to the latest numbers from the Alliance of Automobile Manufacturers Advanced Technology Vehicle Sales Dashboard


Tesla Has 14+ Demand Levers It Can Pull

October 28th, 2018 | by Loren McDonald

If you’re a fan and supporter of Tesla, you probably believe that the least of the company’s worries is demand for its products. Rather, scaling up production is the main issue that you think sits between the company and profitability


What Does Automaker Commitment To EVs Entail?

October 27th, 2018 | by Loren McDonald

It seems that not a week goes by without a major OEM announcing their future plans for electrification, battery partnerships, EV charging infrastructure and partnerships, new EV manufacturing plant locations, and more. But often and upon further review and analysis of these announcements, we find that you need to add an asterisk to those statements


8 Keys To Eliminating EV Range Anxiety On Long Road Trips (Part 3)

September 29th, 2018 | by Loren McDonald

Road trips are a make or break factor for mass adoption of electric vehicles in the US. Unlike much of Europe and many other parts of the world, the US does not have a train system that connects most cities in the country (Amtrak in the Northeast being an exception). As such, most Americans either fly or rely on their cars when they go on vacation to Disneyland or Disney World, to visit relatives a few states away, or to take their child to college hundreds of miles away


Beyond The Tesla Model 3: What’s The Next “Hit” EV In The US?

August 6th, 2018 | by Loren McDonald

The Tesla Model 3 has now moved into the top sales ranks of all cars in the US, not just EVs, as CleanTechnica director and chief editor Zachary Shahan wrote recently in "Tesla Model 3 — 7th/8th Best Selling Car In USA — Is In A Class Of Its Own." This success and sales volume of the Model 3 in comparison to every other electric vehicle available in the US raises the question: What current or future model will be the next high-volume (“hit”) electric vehicle


25 Factors That Will Affect EV Adoption (Part 2)

May 6th, 2018 | by Loren McDonald

In part 1 of this two-part series, I outlined the first 13 of 25 factors that will (or could) impact sales of electric vehicles. These included obvious factors such as range, charging infrastructure, cost, and gas prices



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