Electric Cars

Winning People’s Hearts To EVs & Renewables

When regular people know I am working in the plug-in car business, their first reaction is: “Oh yeah, that’s the future…”

Some connect that with fighting climate change and give me the thumbs up. Others, possibly more tech-savvy, mention autonomous cars and Tesla, a brand that has a following even outside the electric vehicle bubble. I suspect a portion of Tesla owners buy them because they are sexy, fast and tech laden, with the autopilot being its most important feature, and the fact that they are electric is just an added bonus.

Tesla #2 In New Auto Brand Ranking In Germany — Brand Loyalty, Brand Status, &…

How much does loyalty to a major brand — or at least the status of various brands — limit the transition to electric vehicles from Tesla, Dyson, e.Go, etc.? On the other hand, how much does dissatisfaction with conventional automakers drive customers to such automotive newcomers? How much do legacy automotive brands keep the door shut to newcomers like Tesla versus invite the disruptors in?

Lithium Is My EV Crystal Ball

Governments, oil companies, automakers, Tony Seba — they all have an opinion on when EVs will overtake ICE, and then move on to 100% of new car sales. Anywhere in the range 2025 to 2050, take your pick. It is all when, not if. That is a huge shift. It was golf carts 2 years ago.

Dramatic Changes In EV Market In Past 5 Years, & What Will Drive Mainstream Adoption

What would it take to get a person to buy an electric car? The debate rages about range, environmental issues, performance, size, looks, and repair issues. All important topics, but what’s occurred in just 5 years? In 2011 practically zero EVs were available. Five years later, Nissan has sold a quarter million, Tesla has roughly 200,000 sold and 500,000 ordered, and the Chevy Bolt appears to be selling about 1,000 a month. The Fiat 500E sells in the tens of thousands despite CEO Fiat Chrysler Automobiles’ Chief Executive, Sergio Marchionne, begging people not to purchase his car. Don’t even mention the EV capital of the world, China.