Author: Court Nederveld

Tesla Cybertruck: “Society can kiss my behind!”

A few days have passed since the reveal of Tesla’s Cybertruck. I’ll admit to being one of those who thought Musk was playing a joke when the Cybertruck first rolled onto the stage. But in a few minutes I realized this was really it. It wasn’t  a movie prop, this was the newest addition to the Tesla lineup of electric vehicles. The sledgehammer stunt was pretty cool, and then the window break fail (first iteration) made me wonder again if this was just a setup for the real vehicle. When the show was over, I truly didn’t know what to think.

Electric Revolution, Rivian Automotive, & Our Interview With RJ Scaringe

Six years ago, the then new electric vehicle revolution got off to a shaky start. Nissan and Tesla fired the first salvo at the legacy auto manufactures with their mass-produced electric vehicles. Nissan’s LEAF was an adjunct to the company’s gasoline car lineup. Tesla bet the farm on electric. Since then, the industry has had fits and starts, with some amazing technology and some mediocre compliance cars. However, gasoline car manufacturers and ancillary industries predict a major sea change coming if EVs are not stopped.

Does Tesla Have A Free Pass?

Five years ago, electric-powered vehicles began to make an appearance. Nissan and Tesla proceeded along two entirely different approaches to converting buyers from ICE vehicles to electric-powered vehicles. Nissan added the Leaf on top of its ICE vehicle lineup and Tesla was all in with its electric Model S. Other legacy manufacturers added small numbers of electric compliance cars to meet state requirements. Where is the free pass?

Charging + Range + Good Sales Process = Electric Car Sales

I’ve been an advocate for EVs since restoring a 1994 USElecticar Chevy S-10 in 2009. I’ll admit my time horizon for wide adoption of EVs at that time was decades out. Little did I realize that two players would appear Nissan with the Leaf in 2011 and Tesla with the Model S in 2012. Hindsight provides the opportunity to see this as a one-two punch to the traditional auto business. Nissan targets the average car buyer in a traditional manufacturer/dealer environment. Tesla takes aim at the high-end luxury segment in a nontraditional manufacturer direct to consumer format.

Dramatic Changes In EV Market In Past 5 Years, & What Will Drive Mainstream Adoption

What would it take to get a person to buy an electric car? The debate rages about range, environmental issues, performance, size, looks, and repair issues. All important topics, but what’s occurred in just 5 years? In 2011 practically zero EVs were available. Five years later, Nissan has sold a quarter million, Tesla has roughly 200,000 sold and 500,000 ordered, and the Chevy Bolt appears to be selling about 1,000 a month. The Fiat 500E sells in the tens of thousands despite CEO Fiat Chrysler Automobiles’ Chief Executive, Sergio Marchionne, begging people not to purchase his car. Don’t even mention the EV capital of the world, China.