Tesla Giveth and Tesla Taketh Away As part of Tesla’s ongoing grass roots campaign to bring new buyers to the brand, the company has effectively made its current customers into advocates and salespeople via the Tesla Referral Program. With the referral program, existing Tesla customers are issued a unique Tesla … [continued]
Tesla updated its Referral Program this week to include a new and interesting perk — an invitation to attend the Cybertruck Delivery Event. Tesla started informing its customers about this new Cybertruck delivery event invite via an official email on Wednesday. This email was later shared widely on social media … [continued]
In this article, I cover the latest developments in Tesla’s constantly changing referral program, and how that fits in with the ongoing debate on how best to promote electric vehicles to the masses. A couple days ago, Tesla added yet another way for Tesla owners to earn Tesla credits (100 … [continued]
With Tesla’s newly relaunched and revamped referral program, Tesla owners can once again get bonuses by referring friends and family to buy a Tesla car or solar power system. This month, Tesla is offering an additional incentive to both referring owners and buyers of a Model S or Model X. … [continued]
Published: May, 2023. Last Update: April 2, 2024 The Tesla referral program has had a long and storied history. The first incarnation offered massive incentives like the ability to earn free Tesla Power Wall home storage batteries and even a Tesla Roadster if you had enough referrals. Over time the … [continued]
Today, Tesla updated its referral program once again. Instead of the previous cash bonus for buyers and referrers of Tesla solar panels and Solar Roof, now both the Tesla customer who makes the referral and the new customer who signs up for a Tesla solar power system get credits of … [continued]
Another month, another mysterious tweak to Tesla’s referral program. Back in September, Tesla surprised us with the sudden removal of its cars from the referral program. Prior to September 18th, 2021, you could get 1,000 free miles of Tesla Supercharging with the purchase or lease of any Tesla vehicle as … [continued]
Tesla’s referral program has been an effective tool for the company to promote car sales. By using a referral code or link to order your new Tesla, both you (the buyer) and the referring owner get free Supercharging. Until today, that bonus was 1,000 miles of free Supercharging for buyer and referrer. But Tesla just announced that it is doubling that bonus to 2,000 free Supercharging miles for any Tesla car purchased and delivered before October 1, 2019. Tesla has also extended this 2,000 mile Supercharging bonus to those who order a Tesla solar power system before October 1.
Though it’s been making and selling purely electric cars since 2008, Tesla still spends next to nothing on marketing and advertising. Instead, the company relies mostly on word of mouth from existing owners and excitement from bloggers, YouTube influencers, and journalists to sell cars. To this end, the Tesla referral program has been an effective tool in bringing new customers to the brand.
Covering the news often entails digging into the details of the latest developments in the cleantech space, which can often result in the broader theme of progress in the cleantech space getting lost. Reader and friend of CleanTechnica Dominic suggested that we write up a chronicle of news in the cleantech world to highlight not just the hottest stories of the day, but the broader themes playing out in the space. This article is our first attempt at this.
