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Browsing the "Tesla marketing" Tag

Elon Musk Opens Up Dialogue About Tesla Advertising

July 23rd, 2020 | by Johnna Crider

Elon Musk recently opened up a dialogue about Tesla advertising and marketing when he responded to CleanTechnica on Twitter saying, "At some point, we should probably do advertising as art/communication/entertainment & to support high-quality media."

Tesla’s Game Of Pennies Is A Game Of $$Billions$$

August 24th, 2019 | by Zachary Shahan

Last year, discussing Tesla's challenge producing a $35,000 Model 3, CEO Elon Musk used the phrase "game of pennies" to highlight their efforts to bring down costs one step at a time, in every little way possible. Those pennies at up when on the scale of hundreds of thousands or even millions of cars per year

The Tesla Models Europe Needs

May 31st, 2019 | by Maarten Vinkhuyzen

In a previous article, I wrote about the disappointing competition for Tesla vehicles — namely, the Jaguar I-PACE, the Audi e-tron, and the Mercedes EQC. These are all great electric cars, but especially considering German Autobahn standards, they are city cars. Not the go-anywhere, do-anything cars that were expected from these traditional automakers. I still have high hopes for the Porsche Taycan and the Polestar 2. The Porsche might be in a different price class, but who is counting? The conclusion I came to is that the competition is no real threat to Model 3's demand, yet

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