July 23rd, 2020 | by Johnna Crider
Elon Musk recently opened up a dialogue about Tesla advertising and marketing when he responded to CleanTechnica on Twitter saying, "At some point, we should probably do advertising as art/communication/entertainment & to support high-quality media."
June 9th, 2020 | by Carolyn Fortuna
Will Tesla shareholders vote to add print and TV ads to Tesla marketing
November 25th, 2019 | by Johnna Crider
Did Tesla unveil something else on the night of the Cybertruck unveiling? I'm not talking about the ATV, but something more on par with an Easter egg. Although, you don't need to own a Tesla to access this one
August 24th, 2019 | by Zachary Shahan
Last year, discussing Tesla's challenge producing a $35,000 Model 3, CEO Elon Musk used the phrase "game of pennies" to highlight their efforts to bring down costs one step at a time, in every little way possible. Those pennies at up when on the scale of hundreds of thousands or even millions of cars per year
May 31st, 2019 | by Maarten Vinkhuyzen
In a previous article, I wrote about the disappointing competition for Tesla vehicles — namely, the Jaguar I-PACE, the Audi e-tron, and the Mercedes EQC. These are all great electric cars, but especially considering German Autobahn standards, they are city cars. Not the go-anywhere, do-anything cars that were expected from these traditional automakers. I still have high hopes for the Porsche Taycan and the Polestar 2. The Porsche might be in a different price class, but who is counting? The conclusion I came to is that the competition is no real threat to Model 3's demand, yet
May 19th, 2019 | by Zachary Shahan
In this episode of our CleanTech Talk podcast interview series, Chanan Bos and I sat down with Zac from the hugely popular YouTube show Now You Know. We talked almost entirely about Tesla, but also about the Now You Know show and a few other cleantech topics
April 15th, 2019 | by Zachary Shahan
For our hot new CleanTech Talk podcast interview series, I recently sat down with Ross Gerber, cofounder, president, and CEO of Gerber Kawasaki Wealth and Investment Management, to discuss Tesla financials, consumer demand for Tesla vehicles, Wall Street, Tesla financing, Elon Musk, and more
April 14th, 2019 | by Zachary Shahan
For our hot new CleanTech Talk podcast interview series, I recently sat down with Ross Gerber, cofounder, president, and CEO of Gerber Kawasaki Wealth and Investment Management, to discuss Tesla innovation, Tesla's vehicle and manufacturing platforms, the media, Tesla communications and marketing, and more
August 3rd, 2018 | by Kyle Field
Tesla is taking its message on the road again with new pop-up events in Southern California. Tesla brings its Model S and X out to locations with poor coverage to allow customers to see and experience the cars in the flesh. The aim: stoking sales of its larger vehicles
March 24th, 2018 | by Matt Pressman
After last month's jaw-dropping spectacle from SpaceX, many are asking: what's the real reason Elon Musk chose to send a Tesla Roadster into outer space on his almighty Falcon Heavy rocket
September 19th, 2014 | by Zachary Shahan
Time for another electric car news roundup. Enjoy! Tesla News A Tesla Roadster loses 20% of its range in 4 years. [&hellip
August 5th, 2013 | by Zachary Shahan
This article was first published on EV Obsession under the title, “Is Tesla Marketing A Home Run Or A Flub?“ [&hellip
