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Published on May 19th, 2019 | by Zachary Shahan


Tesla Marketing, Consumer Awareness, Tesla FUD, Tesla Communications, Elon Musk, & More — CleanTech Talk with Zac from Now You Know

May 19th, 2019 by  

In this episode of our CleanTech Talk podcast interview seriesChanan Bos and I sat down with Zac from the hugely popular YouTube show Now You Know. We talked almost entirely about Tesla, but also about the Now You Know show and a few other cleantech topics. You can listen to the full one-hour conversation in the embedded player below. Below that embedded SoundCloud player, I’ve also briefly summarized the topics we discussed — but not the many points we made. You have to really listen this time if you want to follow the discussion.

You can subscribe and listen to CleanTech Talk on: AnchorApple Podcasts/iTunesBreakerGoogle PodcastsOvercastPocketPodbeanRadio PublicSoundCloudSpotifyStitcher, or via the embedded SoundCloud player above.

In the first third of this podcast discussion, we talked about the start of Zac and his son Jesse’s “Now You Know” YouTube channel, some of the things we love about their show, Tesla communications and marketing, Elon Musk management, Tesla delivery issues, an idea for a unique Tesla sales process, a potential 100% move away from stores, and more. At the end of that section, I noted a quote from Ashley Vance’s biography of Elon Musk in which Musk noted that the stores were only supposed to be a temporary solution. In other words, the idea to ditch stores has been years in the making!

In the second third of the discussion, we discussed a bit more of our personal histories with Tesla communications and the man himself (Elon), how Tesla’s leadership has driven evolution in the auto industry and even in EV policy around the world (including in China), renewable energy, microgrids (Zac had a lot of fun stuff to say about microgrids), Tesla short sellers, Big Auto, Big Oil, “The Tesla Smear,” the effects of so much FUD on the general consumer market, and how or why the media gets played so much.

In the final third of the podcast chat, we talked even further about consumer awareness, Tesla Model 3 total cost of ownership, Joe Rogan, Tesla marketing (again), Elon Musk (again), Tesla Model 3 demand, Tesla’s quarterly shipment roller coaster, the Model 3 versus Model S, the insane quality of the Tesla Model 3, a potential eventual Model 2, American pickup trucks, Rivian, and the Tesla pickup truck.

Again, the summary above basically just lists the topics we covered. To hear what we actually had to say about them, listen to the show!

Interested in buying a Tesla Model 3, Model S, or Model X? Need a referral code to get 5,000 miles of free Supercharging? Use ours by May 27: http://ts.la/tomasz7234 (or use someone else’s if they helped you more).

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About the Author

is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he does not offer (explicitly or implicitly) investment advice of any sort on Tesla or any other company.

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