Whether new Tesla messaging techniques are necessary or not is under dispute. Even if adopted, they are just a starting place for Tesla to maximize its long term market share.
I saw an interesting thread on Twitter by Alex Garcia that I wanted to share here along with some of my thoughts. Alex Garcia is an Austin-based marketing professional who often shares tips and thoughts on Twitter about marketing practices. He pointed out that Tesla’s market cap is larger than … [continued]
Elon Musk recently opened up a dialogue about Tesla advertising and marketing when he responded to CleanTechnica on Twitter saying, “At some point, we should probably do advertising as art/communication/entertainment & to support high-quality media.”
Will Tesla shareholders vote to add print and TV ads to Tesla marketing?
Did Tesla unveil something else on the night of the Cybertruck unveiling? I’m not talking about the ATV, but something more on par with an Easter egg. Although, you don’t need to own a Tesla to access this one.
Last year, discussing Tesla’s challenge producing a $35,000 Model 3, CEO Elon Musk used the phrase “game of pennies” to highlight their efforts to bring down costs one step at a time, in every little way possible. Those pennies at up when on the scale of hundreds of thousands or even millions of cars per year.
In a previous article, I wrote about the disappointing competition for Tesla vehicles — namely, the Jaguar I-PACE, the Audi e-tron, and the Mercedes EQC. These are all great electric cars, but especially considering German Autobahn standards, they are city cars. Not the go-anywhere, do-anything cars that were expected from these traditional automakers. I still have high hopes for the Porsche Taycan and the Polestar 2. The Porsche might be in a different price class, but who is counting? The conclusion I came to is that the competition is no real threat to Model 3’s demand, yet.
In this episode of our CleanTech Talk podcast interview series, Chanan Bos and I sat down with Zac from the hugely popular YouTube show Now You Know. We talked almost entirely about Tesla, but also about the Now You Know show and a few other cleantech topics.
For our hot new CleanTech Talk podcast interview series, I recently sat down with Ross Gerber, cofounder, president, and CEO of Gerber Kawasaki Wealth and Investment Management, to discuss Tesla financials, consumer demand for Tesla vehicles, Wall Street, Tesla financing, Elon Musk, and more.
For our hot new CleanTech Talk podcast interview series, I recently sat down with Ross Gerber, cofounder, president, and CEO of Gerber Kawasaki Wealth and Investment Management, to discuss Tesla innovation, Tesla’s vehicle and manufacturing platforms, the media, Tesla communications and marketing, and more.
