How do you think Tesla marketing compares to the automotive industry as a whole? Remember: Tesla swore off traditional advertising early on, insisting that word-of-mouth — from personal referrals and on social media — would have enough guts to promote the company. CEO Elon Musk mocked legacy automakers who spent … [continued]
In case you haven’t been following the “Tesla should advertise!” vs. “No, it shouldn’t!” discussion of the past decade, the short summary is that Tesla has basically never used traditional advertising. It has engaged in marketing, of course, especially through its well known incentives-based referral program and on social media. … [continued]
Whether new Tesla messaging techniques are necessary or not is under dispute. Even if adopted, they are just a starting place for Tesla to maximize its long term market share.
In this article, I cover the latest developments in Tesla’s constantly changing referral program, and how that fits in with the ongoing debate on how best to promote electric vehicles to the masses. A couple days ago, Tesla added yet another way for Tesla owners to earn Tesla credits (100 … [continued]
Billy Crammer, a talented content creator who often uses Tesla as his muse, created a Tesla spec ad a while back. That ad just got featured on the largest billboard in the world in Times Square. He tweeted, seemingly in surprise, that his short production had been displayed on the … [continued]
Elon Musk recently opened up a dialogue about Tesla advertising and marketing when he responded to CleanTechnica on Twitter saying, “At some point, we should probably do advertising as art/communication/entertainment & to support high-quality media.”
A Tesla Model 3 is featured in a new Burger King ad. (Though, the steering wheel tricked a few into thinking the next-gen Roadster was used.) Burger King tweeted, “Looks like AI even knows what you’re in the mood for,” along with a video of a Tesla on Autopilot. “Smart cars are smart enough to brake for a Whopper.”
Will Tesla shareholders vote to add print and TV ads to Tesla marketing?
Fellow CleanTechnica writer Barry A.F. recently penned two impassioned articles explaining his arguments why Tesla should start advertising (see: Tesla Should Advertise and Tesla Should Advertise, Part Deux). I completely disagree, as I think traditional advertising is the last thing on which Tesla should spend its limited marketing budget.
Tesla is a completely unique auto brand.
Instead of spending money on advertising (like every other auto brand), Tesla spends money on making its products better.
In the increasingly transparent digital era we live in, this appears to be a winning formula.
