Tesla advertising

Photo by Carolyn Fortuna | CleanTechnica.

Tesla Marketing Campaign Takes A Slightly Traditional Turn

How do you think Tesla marketing compares to the automotive industry as a whole? Remember: Tesla swore off traditional advertising early on, insisting that word-of-mouth — from personal referrals and on social media — would have enough guts to promote the company. CEO Elon Musk mocked legacy automakers who spent … [continued]

Advertising Is The Last Thing Tesla Should Do

Fellow CleanTechnica writer Barry A.F. recently penned two impassioned articles explaining his arguments why Tesla should start advertising (see: Tesla Should Advertise and Tesla Should Advertise, Part Deux). I completely disagree, as I think traditional advertising is the last thing on which Tesla should spend its limited marketing budget.