This week I read a series of tweets that inspired me to write this article on declining transportation costs and how they could fundamentally change the markets for personal transportation.
People can avoid rising energy costs by going solar, and lower their environmental footprints at the same time. The financial and environmental advantages alone are enough to sell solar systems. There’s no need for deceptive practices.
Green marketing faces the challenge of creating and marketing innovative green products and services while persuading consumers. Green product placement is helping.
Commercial solar has significant untapped potential in the USA. Innovative companies such as OnSwitch Energy are working to maximize that, regardless of federal policies.
2018 saw a number of different divestments from global institutions in the fossil fuel sector and their subsidiaries. While the move likely won’t fix global warming, it has changed the way in which citizens understand how deeply rooted many organizations are in coal, oil, and gas companies. After divesting, firms also shudder at the thought of being de-platformed. Consider the advertising giant Google, for instance.
40% of respondents intend to purchase a two-wheel electric vehicle in the next 12 months.
In the electric car category, there is one that stands out, if anyone can actually ever get it. The low VIN, original Tesla Roadster that was shot into space. If anyone ever snags that and brings it back, only billionaires need show up at the auction.
Did you catch our webinar with the cleantech marketing firm Antenna Group? Jake Rosmaryn and Josh Garrett sat down to discuss their company’s focus on cleantech public relations (PR) and marketing, and it was an awesome conversation. Antenna Group works with a range of companies across the cleantech and renewables fields, so their experience is broad and unique.
In less than a week, the solar industry will converge on Las Vegas for three jam-packed days of sun worship. Not at the pool, but in the halls and among the exhibits at Solar Power International (SPI) 2014. Brands big and small routinely lose out on a vast array of … [continued]
We hope the above “interactive” ad for a Tesla Model S captures your attention, too. It’s one of three that have been making the rounds on the internet for the past 24 hours or so. Okay, what’s Tesla got, in the way of corporate marketing, that Nissan (and Toyota, Ford, Chevy, … [continued]
