One of the things I’ve found amusing while researching this series on geothermal is how much the sector’s rhetoric mirrors the natural gas and nuclear industry’s. It’s not the flex they think it is, highlighting clearly that they are the poor cousins trying to compare favorably to the affluent and … [continued]
CleanTechnica’s authors write often about their experiences with electric vehicles. They detail experiences as they go off with spouses, children, friends, and even dogs. I wish I could do that, but I don’t have an EV — or any car at all. In fact, I don’t even drive. So, I … [continued]
Buick just released their new ad campaign, which features some creative marketing to convey a vision for future female Buick ownership. However, innovative AI solely depicts a past persona of docile women rather than tomorrow’s women with agency and independence.
I recently found a small Ford F-150 Lightning outside. Based on his size, I think he must be around 6-8 weeks old. Just a pup. Old enough that he doesn’t need to be with his mama truck, but still too young to be roaming on his own without his fellow … [continued]
In a move that proves that Tesla is the leader of the auto industry in at least one sense, legacy automakers — Ford, Audi, and VW scrambled to get some EV advertising on Saturday Night Live last night. Lucid also joined the legacy automakers in this endeavor. This is a … [continued]
I saw an interesting thread on Twitter by Alex Garcia that I wanted to share here along with some of my thoughts. Alex Garcia is an Austin-based marketing professional who often shares tips and thoughts on Twitter about marketing practices. He pointed out that Tesla’s market cap is larger than … [continued]
The business trick for surviving a company which has been disrupted by innovation is to get money from it, get out of it, and let the original company sink.
Elon Musk recently opened up a dialogue about Tesla advertising and marketing when he responded to CleanTechnica on Twitter saying, “At some point, we should probably do advertising as art/communication/entertainment & to support high-quality media.”
A recent Musk tweet draws upon multiple media marketing techniques to promote the Tesla catalog & censure naysayers.
Super Bowl ads are the crème de la crème of marketing, yet it seems there is no need for Tesla to pay for Super Bowl ads. Not only is it the best selling EV and the best selling luxury vehicle in the United States — many NFL players agree that it is the “hottest new car in the NFL.” In fact, CNBC discovered that the one thing that the Kansas City Chiefs and the San Francisco 49ers have in common is their love for Tesla. It’s a new status symbol of the NFL.
