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Browsing the "Marketing" Tag

Some In The Solar Industry Need To Clean Up Their Image

September 30th, 2019 | by Jennifer Sensiba

People can avoid rising energy costs by going solar, and lower their environmental footprints at the same time. The financial and environmental advantages alone are enough to sell solar systems. There's no need for deceptive practices


Should Google Treat Fossil Fuel Companies Like It Treats Tobacco & Firearm Companies?

March 2nd, 2019 | by The Beam

2018 saw a number of different divestments from global institutions in the fossil fuel sector and their subsidiaries. While the move likely won’t fix global warming, it has changed the way in which citizens understand how deeply rooted many organizations are in coal, oil, and gas companies. After divesting, firms also shudder at the thought of being de-platformed. Consider the advertising giant Google, for instance


Collectible Car Craziness: Which Electrics Will Inspire It?

September 16th, 2018 | by Michael Barnard

In the electric car category, there is one that stands out, if anyone can actually ever get it. The low VIN, original Tesla Roadster that was shot into space. If anyone ever snags that and brings it back, only billionaires need show up at the auction


Communications & PR From Experts At Antenna Group: Webinar Recap

July 15th, 2018 | by Andrea Bertoli

Did you catch our webinar with the cleantech marketing firm Antenna Group? Jake Rosmaryn and Josh Garrett sat down to discuss their company’s focus on cleantech public relations (PR) and marketing, and it was an awesome conversation. Antenna Group works with a range of companies across the cleantech and renewables fields, so their experience is broad and unique


Panasonic Batteries + Tesla Model S Sedan = Still Awesome?

October 12th, 2011 | by Charis Michelsen

Tesla’s Roadster is one of the sexiest electric cars on the road, and their new sedan looks pretty sweet, too. Not only does it seat up to 7, there’s also a performance model available (0-60 in 4.5 seconds!). Helping keep costs down so more of us can ride in this sweet silent sedan is Panasonic, providing the lithium-ion battery cells



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