Intel

LeBron James Pitches For Driverless Cars, Intel Takes Risks With Media Campaign

LeBron James has added a new corporation to his already robust endorsement portfolio of Nike, Coca-Cola, Beats by Dre, Verizon, and Kia Motors. Welcome to the Lebron James empire, Intel. The company known for its processors has branched out into the Internet of Things (IoT), Associative Memory AI, climate research with Arctic conservationists, commercial drones, and self-driving car technology. And the latter is where LeBron James comes in. His important assignment is to build trust in autonomous vehicles.