It’s Hard To Sell Electric Cars If You Don’t Understand What They Are
Selling electric cars is hard enough but many dealers make that process harder by not training their sales staff.
auto dealers
Number of Cars on Dealer Lots Climbing Higher & Higher Across USA
Much has been said in recent months about supposedly slumping EV sales growth. As we’ve pointed out on a number of occasions now, EV sales are actually soaring at many automakers in the USA, including at Ford, GM, Rivian, Audi, BMW, and several others. However, it seems there’s a brewing … [continued]
Surprise, Surprise: Car Dealers Say Biden Moving Too Fast On EVs — Dragging Their Feet…
Car dealers have been an issue for electric vehicle sales during this whole modern electric vehicle era. One of the biggest decisions Tesla made early on was that it needed to sell its vehicles to consumers directly — that if it tried to go through auto dealers, it wouldn’t do … [continued]
Did Jim Farley “Osborne 2” His Own Ford Dealers?
Ford’s NACS announcement torpedoed its own dealers, reduced consumer confidence in EVs, and brought back memories of the Osborne 2.
Carmageddon Indeed!
For the past 5 years, the Motor Trades Association of Queensland has been warning dealerships that they need to prepare for Carmageddon. No, not the computer game, but the advent of battery electric vehicles (BEVs) on Queensland roads and the devastating effect that will have on their current business models. … [continued]
Auto Dealers, You Need To Electrify Your Marketing Strategies!
Dealer marketing should be contemporary, fresh, and lively to attract customers who are becoming interested in EVs.
Sierra Club Survey Says 30% Of US Dealers REFUSE To Sell Electric Cars
30% of US car dealers tell the Sierra Club they refuse to sell electric cars. Pretty soon they won’t have to because they will be out of business.
Solectrac Is Making Sure Dealers Make The Right Pitch
It’s been said before: manufacturers can make the best electric vehicles in the world, but if the salespeople can’t explain them (or, worse, don’t want to explain them) no one will buy them. But if you think that phenomenon only impacts electric cars, you’re wrong — and the pro-diesel bias … [continued]
Dealers Need To Consider Third-Party Training For New EV Owners
There’s a huge problem in the developing EV industry: EV owners driving off the lot knowing almost nothing about EVs. I know this is a topic I’ve covered several times before, but it’s pretty clear that few of the dealers are listening, so we need to go over this again. … [continued]
65% Of Dealers Say Yes To Ford’s No Haggle EV Sales Policy
Some Ford dealers and state dealer groups are pushing back against the company’s plan for selling electric cars.
