It’s been said before: manufacturers can make the best electric vehicles in the world, but if the salespeople can’t explain them (or, worse, don’t want to explain them) no one will buy them. But if you think that phenomenon only impacts electric cars, you’re wrong — and the pro-diesel bias in agriculture is probably stronger than any “V8 = man” nonsense in the automotive world. So, what’s a maker of electric tractors to do? If you’re Solectrac, you do the explaining yourself.
Solectrac, as long time readers probably know, is a key first-mover in the electrification of the agriculture and utility sectors. Recently, they’ve been expanding their dealer network and facing— let’s go with “inconsistent” levels of dealer engagement. To solve for that, Solectrac is partnering with LeadVenture, a DMS and dealership website provider, to enable ag dealers to deliver consistent and correct information about its farm-ready EVs.
Through LeadVenture’s ARI Network Services and DealerSpike brands, Solectrac dealers will be provided with a “Solectrac Zone” on their existing websites. These “zones” come with lead generation tools, and offer search engine optimization (SEO), search engine marketing (SEM), geofencing, retargeting, and social media marketing services to ag dealers who may not be 100% up-to-date on such things. And it’s all there to help ensure that the brand’s electric tractors have the chance to put their best foot forward, so to speak, regardless of any personal biases or gaps in information that salespeople may have.
In practice, that looks like this …
… and it’s embedded right in the ag dealers’ existing website, giving them the best chance to move an electric Solectrac tractor, and enabling farmers to confidently choose a powerful and environmentally friendly alternative to diesel that’s better for both people and livestock.
Mani Iyer, the CEO of Solectrac and a favorite guest of our podcasts, has expressed enthusiasm about the partnership. “Solectrac tractors are unique in offering a powerful tractor that is better for people, livestock, and the environment. We also wanted to offer a unique online experience to our esteemed dealers and customers, that is why we selected LeadVenture.”
This partnership with LeadVenture is part of Solectrac’s strategy to expand its online presence and increase its brand identity within the clean agriculture and electric vehicle communities. LeadVenture’s Senior Vice-President and Head of OEM Partnerships, Amit Chandarana, echoed this sentiment, saying, “We’re excited about the partnership with Solectrac, providing their dealers and customers with a modern commerce platform. As they lead the evolution of next-generation agricultural technology, our Solectrac Branded Zones create an experience that increases engagement and delivers analytics to help optimize their business.”
If Amit’s name seems familiar, he’s the gentleman who introduced me to the 800 HP all-electric Everatti GT40 about this time last year. You can check that out at this link, then let us know what you think of Solectrac’s plan to take on the customer experience at the dealer level in the comments.
Source | Images: LeadVenture.
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