We’ve covered the superiority of the Tesla Model 3 compared to other cars in its class in a number of different ways. Add to the list the fact that Tesla Model 3 buyers are holding onto their cars much more than buyers of competitors in the midsize premium car market.
The Tesla Model 3 continued to hog the throne on top of the US premium-class car market at the end of 2019. For the full year, the Model 3 accounted for 23% of small and midsize luxury car sales. In other words, nearly 1 out of every 4 small or midsize luxury cars sold in 2019 was a Tesla Model 3.
I recently decided to take a closer look at BMW USA sales over the past 6 years in order to try to examine how much BMW was being hurt by Tesla’s popularity in the United States. Part of the reason for doing that is that recent Bloomberg research highlighted BMW as the auto brand most hurt by and most vulnerable to Tesla
The European passenger plug-in electric vehicle (PEV) market landed some 55,000 registrations in November (+44%), with the Dutch market and plug-in hybrids (+80% year over year, or YoY) pulling the market up the most, while fully electric vehicles (BEVs) were waiting for the 2020 flood (+23%, their lowest growth rate since June 2018).
The Tesla Model 3 continues to dominate the US premium-class car market. In fact, it has dominated this market to such an extent that it has more sales in 2019 than all of BMW’s small & midsize models combined, all of Mercedes-Benz’s small & midsized models combined, all of Audi’s small & midsized models combined, all of Lexus’s small & midsized models combined, etc.
The European passenger plug-in vehicle (PEV) market recorded some 48,000 registrations in October (+46%), and this time it was the plug-in hybrids (+75% growth year over year, or YoY) that pulled the PEV market up. Fully electric vehicles (BEVs) remained at cruising speed (+26%), leading to a nearly even (51% BEVs / 49% PHEVs, vs. 65% / 35% YTD) breakdown between both technologies in October.
Something clicked in the German plug-in vehicle market after the summer holidays. The market had a record month (9,452 registrations) in September, and then October came and set a new record, this time 26% above the previous one! 11,926 plug-in electric vehicles (PEVs) were registered, more than doubling last year’s result. With China’s PEV market in post-subsidy blues, this is a welcome boost to global sales. Now if only the US market helped to carry the burden…
The European passenger plug-in vehicle market scored some 59,000 registrations in September (+76% year over year), with fully electric vehicles (BEVs) stepping up the pace and reaching a record score of 41,001 units, earning its first three-digit growth rate since July 2014 (+109%).
The German plug-in electric vehicle (PEV) market continues on the fast track in September, having scored a new record, 9,452 registrations, which doubles last year’s result. Fully electric vehicles (BEVs) were up 150% year over year (YoY), and this time plug-in hybrids (PHEVs) were also helping (+51%), allowing the PEV share to reach a record 3.9% share last month. BEVs alone hit a best ever, 2.4%. That pulled the 2019 plug-in share to 2.7% (1.7% BEV).
The European passenger plug-in vehicle market scored some 35,000 registrations in August (+15%), with fully electric vehicles (BEVs) continuing to grow at a fast pace (69%) while plug-in hybrids (PHEVs) are still suffering from the WLTP blues, down -29% year over year (YoY). They’ve failed to post one single growth month since last September, when the new WLTP emission rules started.
