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Tesla Model 3 = 21% of Small + Midsize Premium Car Sales in USA — CleanTechnica Report

The Tesla Model 3 continues to dominate the US premium-class car market. In fact, it has dominated this market to such an extent that it has more sales in 2019 than all of BMW’s small & midsize models combined, all of Mercedes-Benz’s small & midsized models combined, all of Audi’s small & midsized models combined, all of Lexus’s small & midsized models combined, etc.

The Tesla Model 3 continues to dominate the US premium-class car market. In fact, it has dominated this market to such an extent that it has more sales in 2019 than all of BMW’s small & midsize models combined, all of Mercedes-Benz’s small & midsized models combined, all of Audi’s small & midsized models combined, all of Lexus’s small & midsized models combined, etc.

The Tesla Model 3 has 21% market share in 2019 when combining these two classes, which I do because Tesla doesn’t have another model in the small luxury car class to supplement the midsized Model 3.

  • The BMW 2 Series, 3 Series, 4 Series, and 5 Series combined have 17% market share.
  • The Mercedes-Benz C-Class, CLA-Class, CLS-Class, and E-Class combined have 16% market share.
  • No other automaker has more than 12% in these classes.

Looking at November alone, the Tesla Model 3 had 19% market share, as did the BMW 2 Series, 3 Series, 4 Series, and 5 Series combined (but about 160 more in total). The Mercedes C-Class, CLA-Class, CLS-Class, and E-Class combined had 18% market share. No other automaker had more than 11%. Basically, Tesla is competing with BMW and Mercedes-Benz in this category despite fewer offerings and less product diversity.

When comparing individual models alone (not combining the models of non-Tesla automakers), the Tesla Model 3 still has 21% market share for the year and 19% market share in November, of course, but you can see more dramatically from the charts above and below that no other individual model comes anywhere close to it.

The BMW 3 Series had 7% market share in the first 11 months of the year and 11% in November. The Lexus ES had 8% market share in the first 11 months of the year and 8% in November. The Mercedes C-Class had 8% market share in the first 11 months of the year and 8% in November. The Mercedes E/CLS-Class had 6% market share in the first 11 months of the year and 7% in November. No other model had more than 6% share in November or the first 11 months of the year.

Clearly, no other premium-class car is going to catch the Tesla Model 3s by the end of the year. But what about 2020? Will the Model 3 continue its dominance in this market segment?

See more stories on Tesla sales:

Thanks to EV Volumes for support with some of the sales numbers.

If you’d like to buy a Tesla Model 3, Model S, or Model X and want 1,000 miles of free Supercharging, feel free to use my referral code: https://ts.la/zachary63404 — or use someone else’s if you have a friend or family member with a Tesla who has helped you more. The referral code can also be used for a $100 discount on Tesla solar.


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Written By

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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