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About Frugal Moogal

Frugal Moogal A businessman first, the Frugal Moogal looks at EVs from the perspective of a business. Having worked in multiple industries and in roles that managed significant money, he believes that the way to convince people that the EV revolution is here is by looking at the vehicles like a business would.



Author Archives: Frugal Moogal

Tesla Model Y Versus The Bottom Line: What We Learned

March 15th, 2019 | by Frugal Moogal

A large segment of Tesla fans and market pundits are obsessed with hearing about every detail of how Tesla is doing what they are doing, but instead of feeding into that and potentially making statements that are difficult to follow through on, the Model Y announcement was a simple presentation walking people through the history of the company, and explaining what the next step was.


Revisiting My Thoughts On The Tesla Store Announcement & V3 Supercharging

March 11th, 2019 | by Frugal Moogal

The goal of this series is to examine current topics being written about Tesla [TSLA] that appear to be stirring up “Fear, Uncertainty, and Doubt” (or FUD). The plan is to try to provide reasonable analysis about the validity of the claims. I generally do not link to the articles that “inspire” me to write this, as I do not wish to reward analysis I feel is poor with increased traffic. However, I will freely admit that my analysis may contain incorrect assumptions, and will do my best to acknowledge them in future articles


Tesla FUD: What’s Going On?!? OMG WTFUD?!? #TSLA #Pravduh

March 8th, 2019 | by Frugal Moogal

It's been a couple months since I last wrote an article, and a ton of stuff has happened in that time, but there haven't been a lot of changes with regards to the Tesla story. The company was generally trucking along, shipping Model 3s, and doing what everyone was expecting it to do


Tesla FUD: Tax Credit & Tesla Pricing — #TSLA

January 5th, 2019 | by Frugal Moogal

If you somehow missed it, Tesla just announced Q4 deliveries totaling 90,700 vehicles, and that the company was dropping the price of its vehicles by $2,000 in response to the phaseout of the federal EV tax credit. The stock price responded by dropping almost 7% on the day


Tesla FUD: Model 3 Demand #TSLA #Pravduh

December 19th, 2018 | by Frugal Moogal

I just published an article examining the FUD around Elon Musk supposedly terminating employees "on a whim" and what that may mean. This, however, isn't the only recent FUD-based narrative that I feel is worth exploring at the moment


Tesla FUD: Tesla Firings #TSLA #Pravduh

December 18th, 2018 | by Frugal Moogal

I'm going to examine the narrative that Elon Musk terminates employees on a whim and what that might mean. This came back up after a Wired article that described "production hell" and how it felt to work at the factory during that time, and then was regurgitated into other articles by other authors


GM May Finally Be Serious About Electric Vehicles

November 27th, 2018 | by Frugal Moogal

When I saw the news yesterday that GM is closing five plants and laying off nearly 15,000 employees, I was surprised. Not because it was happening, but because this could be an extremely forward looking move by the company


Your Guide To Talking About Climate Change This Thanksgiving

November 22nd, 2018 | by Frugal Moogal

I'm sure that you clicked on this article hoping for a strategy that you can use over the Thanksgiving table to help someone in your family or friend circle start to get on board with a problem that you feel is one of the most important things that humans can and should be addressing today


Tesla [TSLA] FUD: Accounts Receivable 10-Q Mystery

November 11th, 2018 | by Frugal Moogal

The goal of this series is to examine current topics being written about Tesla [TSLA] that appear to be stirring up "Fear, Uncertainty and Doubt" (or FUD). The plan is to try to provide reasonable analysis about the validity of the claims. I generally do not link to the articles that "inspire" me to write this, as I do not wish to reward analysis I feel is poor with increased traffic. However, I will freely admit that my analysis may contain incorrect assumptions, and will do my best to acknowledge them in future articles


Tesla Model 3 Medium Range: What Does It Mean?

October 20th, 2018 | by Frugal Moogal

In case you missed it, last tonight, Elon Musk dropped this nugget on his Twitter feed that Tesla was offering a new, lower cost, Tesla Model 3 Mid Range. Before I go any further, I want to reiterate what I said in my previous article about Tesla, simply, "Let's All Calm Down." Now let's proceed with some speculation


Regarding Tesla [TSLA], Let’s All Calm Down

October 14th, 2018 | by Frugal Moogal

The third quarter is over, and the run up to the release of Tesla's Q3 results has begun. There are a bunch of articles suddenly coming out discussing what those results will be like. If you find yourself reading a bunch of those articles, it's time to take a step back and calm down


Tesla Coverage: High Speed, Low Quality

October 14th, 2018 | by Frugal Moogal

After the last article that I wrote, I told Zach that I intended to write around an article a week. I've got a backlog of ideas for articles, and I wanted to be a bit more responsive to breaking news. I feel like a lot of the articles written about electric vehicles right now are of a lower quality. I wanted to do some research to really help put some of those articles into perspective, and hopefully give people some more data to draw their own conclusions


Bombshell: Tesla Announcement Implies HUGE Quarter 3

September 8th, 2018 | by Frugal Moogal

I was pleasantly surprised to see the Company Update from Tesla arrive tonight. I saw the announcement of Jerome Guillen into the President of Automotive position as a big positive. Guillen is an eight-year Tesla veteran with tons of positive experience. The new general assembly line for Model 3 has been attributed to him. He appears to have excelled at every project he has managed at Tesla


Will California Save The US Auto Industry From Itself?

August 18th, 2018 | by Frugal Moogal

The EPA has stated its intent to freeze Obama-era fuel efficiency standards at the 2020 levels. This could be a disaster for the industry the EPA is supposedly trying to help. Due to a waiver to enforce their own air standards, California may just be able to save the US auto industry from itself. To understand what that means, we need to look at some history first


Claims Tesla Semi Is Impossible Seem Illogical

February 27th, 2018 | by Frugal Moogal

I’ve been reading EV Obsession and CleanTechnica for a while now, using it to help examine electric car costs and pricing to determine how these upcoming vehicles will impact us on a cost basis, and I have read article after article about the Tesla Semi. The articles followed a pattern that it seems like happens with every Tesla product: Tesla announces a product reveal, there are articles hypothesizing about what Tesla will do, then there are articles saying it isn't possible, then there are articles saying that other companies will do it better before it comes out and no one will care



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