Norway In August — Over 70% EV Market Share And Heading Higher

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Clean transport transition leader Norway hit a huge 70.2% plugin passenger vehicle market share in August, up from 49% a year ago. Pure battery electrics alone took 53% of the market. September is already showing signs of being a record breaking month with the Tesla Model 3, VW ID.3, and Polestar 2 all showing up in volume.

The cumulative year-to-date market share for plugin electric vehicles now stands at almost 69%, with 48.4% being full battery electric (BEV), and 20.3% being plugin hybrids (PHEV). The 2019 full year result for plugins was 56%.

The top selling BEVs in August were mostly the recent usual suspects, but the Polestar 2 started its deliveries in earnest, and jumped into a very creditable #4 spot:

The Mercedes-Benz EQC has shown up in decent numbers again in August, as it did in July, but a slow first half of 2020 means that it doesn’t make the top 5 models in the year-to-date ranking. That list currently stands as follows:

Shakeup Now Arriving

We already have registration data in hand from yesterday (depending on where you are), September 1st, which saw a big push from the incoming Volkswagen ID.3, at 96 units, and the Polestar 2, which saw 41 units registered. If they can sustain these rates, both could reach around 1,000 units in September. We know that VW has a huge stock of ID.3s already produced and just waiting to be delivered across Europe.

The Tesla Model 3 saw 80 registrations on September 1st and looks set to repeat Tesla’s typical end-of-quarter surge.

Meanwhile, the Audi e-tron and Mercedes EQC will also look to stay on their recent volume trends, and the Hyundai Kona EV is still snapping at everyone’s heels. So we’re going to see at least 6 models that should be capable of delivering 500 to 1,000 units (or more) in September.

Combined with the Zoe, LEAF, Peugeot-208, and other medium-volume BEVs, perhaps in the region of 7,000 BEVs will be available in Norway in September. We may therefore see the BEV market share hitting 60% for the first time ever.

It will also be interesting to see which models are the best sellers over the full year. The Audi e-tron is now looking fairly unassailable, but the rest of the top 5 spots are up for grabs, including potentially by the newcomers. The ID.3 certainly has a shot at getting into the top 5, and perhaps there’s even a slim chance for the Polestar 2.

What do you think? Are you in the queue for an ID.3 or Polestar 2? Please jump into the comments and let us know.

Vehicle photos courtesy of respective brands.

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Dr. Maximilian Holland

Max is an anthropologist, social theorist and international political economist, trying to ask questions and encourage critical thinking. He has lived and worked in Europe and Asia, and is currently based in Barcelona. Find Max's book on social theory, follow Max on twitter @Dr_Maximilian and at, or contact him via LinkedIn.

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