US Auto Sales Down 496,000 In 1st Quarter
If you had asked me 4 months ago if 1st quarter US auto sales would be down 495,732, nearly half a million units, in the quarter as a whole compared to the 1st quarter of 2019, I’d think you were crazy.
If you had asked me 4 months ago if 1st quarter US auto sales would be down 495,732, nearly half a million units, in the quarter as a whole compared to the 1st quarter of 2019, I’d think you were crazy.
The Tesla Model 3 accounted for approximately 21% of new small & midsize luxury car sales in the USA in the first quarter of 2020*. For some perspective, the BMW 2 Series, 3 Series, 4 Series, and 5 Series together combined for approximately 15% of the segment’s share.
A little while after I published articles about Tesla’s US 1st quarter sales earlier this month, I discovered that our estimates for foreign sales had been too pessimistic. Sales abroad were much higher in the 1st quarter than we initially thought — most notably, in Europe, South Korea, and China. That meant that US Tesla sales estimates were too high.
Now, 2020 has rolled around and a bunch more automakers have decided to ditch monthly sales reporting. Nissan (& Infiniti), Jaguar Land Rover, and Volkswagen (including Audi, Porsche, etc.) announced the change with press releases. Others didn’t seem to announce it but just stopped publishing the monthly numbers (Mercedes, BMW, and Toyota).
The Tesla Model 3 continued to hog the throne on top of the US premium-class car market at the end of 2019. For the full year, the Model 3 accounted for 23% of small and midsize luxury car sales. In other words, nearly 1 out of every 4 small or midsize luxury cars sold in 2019 was a Tesla Model 3.
The US auto industry took a bit of a whack in 2019. Excluding Tesla, auto sales were down by 177,839 units in 2019 compared to 2018. That said, only 13 auto brands saw their sales drop, while 18 saw their sales rise.
Tracking monthly US auto sales by company or brand is one of the oddest-feeling things I’ve done in my decade or so covering cleantech. Perhaps that’s because the focus is on tracking non-clean tech. The fact is, though, it shocks me every month to see how many people still buy gasoline cars. Gasoline cars are far worse than electric cars currently on the market for the same cost (or even less). Nonetheless, there are so many people buying clunky, noisy, slow, high-maintenance, low-tech, high-depreciation gasoline vehicles every single day. Objectively, it doesn’t make sense.
Tracking monthly US auto sales has been a fascinating endeavor this past year. Unfortunately, we don’t get data from some brands — Tesla, all Ford Motor Company brands, GM brands, and Fiat Chrysler Automobiles brands, Jaguar Land Rover no longer report monthly sales. However, there are 17 brands that do report monthly US sales, so let’s have a look at them.
Overall, non-Tesla US passenger vehicle sales were up by 14,910 units in the 3rd quarter of 2019 compared to the 3rd quarter of 2018, and 14 brands saw their sales increase while 13 saw their sales decrease.
Honda and Toyota have been smart, logical choices for American car buyers for decades. Once upon a time, they were the new kids on the block and they had to prove themselves with strong “performance for the money” or “value for the money” propositions. They did so, repeatedly, and they grew their market shares as a result.