The Tesla Model 3 continued to hog the throne on top of the US premium-class car market at the end of 2019. For the full year, the Model 3 accounted for 23% of small and midsize luxury car sales. In other words, nearly 1 out of every 4 small or midsize luxury cars sold in 2019 was a Tesla Model 3.
The Tesla Model 3 continues to dominate the US premium-class car market. In fact, it has dominated this market to such an extent that it has more sales in 2019 than all of BMW’s small & midsize models combined, all of Mercedes-Benz’s small & midsized models combined, all of Audi’s small & midsized models combined, all of Lexus’s small & midsized models combined, etc.
This may have been the longest I’ve ever taken to create a monthly US sales report, and it may have also been the most difficult. We had a strong sense of how Tesla Model 3 production and deliveries were ramping up through the 3rd quarter, but due to the intense push to get Model 3s out the door and into customers’ hands by the end of the quarter, it has been hard to estimate output in subsequent weeks — much of October.
Tesla Model 3 sales growth this year has been astounding, putting to bed any sensible skepticism about Tesla’s ability to produce a high number of high-quality cars that consumers adore.
Tesla increased its deliveries by more than 100% in the third quarter compared to the second quarter, its previous best quarter in history. In 6 years, its Q3 sales jumped from 321 to 83,500.
Its sales come at the expense of cars all over the map. However, the classes it is most directly competing in are the relevant luxury classes.
Quite awhile back, we saw that the Tesla Model S was beating the big competitors in the large luxury cars segment in the US. We now have full-year numbers for 2014. Granted, as I note below, Tesla is supply limited. I wonder what the situation would be if it wasn’t, … [continued]
