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Tesla Model 3 = 18% of Small + Midsize Luxury Car Sales in First 10 Months of 2018 (USA)

Tesla Model 3 sales growth this year has been astounding, putting to bed any sensible skepticism about Tesla’s ability to produce a high number of high-quality cars that consumers adore.

Tesla Model 3 sales growth this year has been astounding, putting to bed any sensible skepticism about Tesla’s ability to produce a high number of high-quality cars that consumers adore.

An October-focused Tesla sales report is coming at 10:00 pm today on the US East Coast, but leading into that, this article examines how Tesla Model 3 sales have changed from month to month this year, and how those changes compare to various competing models.

The following chart highlights the car’s dramatic growth and current dominance in its segment by comparing 10 months of Model 3 sales against 10 months of sales of the other top luxury cars in the US.

If you look at the next 10-month chart below, you can go month to month through 2018 to see in a different format how Tesla Model 3 sales changed over that time period, and you can see that change in relation to the sales of other small and midsize luxury cars (with multiple models combined for the other brands).

Combining the data for all of those months for all small + midsize luxury cars (minus a few low-selling brands that don’t report sales), it turns out the Tesla Model 3 accounted for approximately 19% of all car sales in the small + midsize luxury class in the USA from January through October.

I like clicking each month in that chart and watching the Model 3 rise up slowly. However, another fun way to look at the change is to jump straight from January to October, so I created a simpler chart for that as well.


I hadn’t done this in previous months, but I was just inspired this month to create a similar chart for the Model 3 versus the 19 other most popular cars in the United States. Have a look at that one below.

Lastly, a new milestone for the Model 3 is that it has risen to the #12 spot on the list of best selling cars in the United States — looking at sales from January through October 2018. Check out the chart below.

Stay tuned for more sales news in the coming hours and days, and a new Nasty Tesla Charts article this coming Sunday.

If you’re looking to buy a Tesla, appreciate my work, and need a referral code, here you go: http://ts.la/tomasz7234

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Written By

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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