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Browsing the "Mark Fields" Tag

What Holds Up Automakers From Catching Up To Tesla? Corporate Inertia

April 1st, 2018 | by Guest Contributor

A frequent theme of the legions of Tesla skeptics is the idea that, when the traditional automakers finally get serious about EVs, Tesla will be toast. However, while the auto giants, with their access to amazing amounts of capital and their enormous economies of scale, certainly have the ability to bury tiny Tesla, the reason that this scenario isn’t going to take place is that they don’t have the motivation to compete with the California carmaker


Does Tesla Have A Free Pass?

February 3rd, 2018 | by Court Nederveld

Five years ago, electric-powered vehicles began to make an appearance. Nissan and Tesla proceeded along two entirely different approaches to converting buyers from ICE vehicles to electric-powered vehicles. Nissan added the Leaf on top of its ICE vehicle lineup and Tesla was all in with its electric Model S. Other legacy manufacturers added small numbers of electric compliance cars to meet state requirements. Where is the free pass


Tesla May Win “Monopoly”

June 16th, 2017 | by Steve Hanley

Financial investment company Berenberg has completed an analysis of Tesla and concluded its stock, currently priced at about $380 per share, could surge another 30% in the next 12 months. In fact, the analyst team, headed by Alexander Haissl, claims the company could soon have a near monopoly in the market for electric cars


Why Elon Musk Is So “In” & Mark Fields Is So “Out”

May 25th, 2017 | by Guest Contributor

Tesla’s irrational valuation and Mark Fields’ irrational ouster both stem from the same thing: decades of alienation between legacy automakers and the public. A lot of consumers consider big automakers boorish and auto dealers beyond boorish, but had nowhere to turn until lately


Mark Fields Out At Ford — Who’s Next In Big Auto?

May 22nd, 2017 | by Steve Hanley

Mark Fields, CEO of Ford Motor Company, has been pushed aside by the company and several of his top lieutenants are busy updating their resumés. Joe Hinrichs, currently head of operations for the Americas; Raj Nair, the global technology and product development director; and Mark LaNeve, head of sales, service and marketing, are all subject to being fired or reassigned according to company sources


Selling Electric Cars Sort Of Important To … Selling Electric Cars

May 20th, 2017 | by Steve Hanley

Is it true that people aren't interested in buying electric cars, as Ford CEO Mark Fields claims? EV sales are hovering around 1% of the market in the US despite all that has been written about them and significant increases in the number of electric car charging stations available. "Ah hah!" Fields and his colleagues say. "See? We told you so." Gina Coplon-Newfield, the director of electric vehicles initiative at the Sierra Club sees things differently. “When manufacturers say buyers aren’t interested in buying electric vehicles, it’s a self-fulfilling prophecy,” she says


Ford CEO Mark Fields Told Trump 1 Million US Jobs At Stake Because Of Fuel Economy Rules…

January 29th, 2017 | by James Ayre

While commentators on earlier articles have accused me of putting words in Ford CEO Mark Fields' mouth with regard to his stance on market demand for electric vehicles (EVs), I don't think that there's any doubt at this point that he isn't pro-EVs, and isn't too concerned with his company's effect on the wider environment. For that matter, it seems hard to argue that he isn't prone to stretching the truth quite a bit


“CARMA” — An EV Adoption Framework For US Auto Buyers

January 4th, 2017 | by Loren McDonald

Remember a few short years ago when the hot debate was whether cars in the future would be predominantly powered by fuel cells versus batteries? And even more fundamentally, if electric vehicles would ever move beyond the niche "green" and luxury-performance buying market? My how sentiment seems to have changed recently


On 20th Anniversary Of GM EV1, How Much Has Actually Changed?

December 7th, 2016 | by Steve Hanley

In December, 1996, General Motors began leasing its innovative EV1 to customers in California. The EV1 generated a great deal of interest in electric cars but there was a reason why it was only available in California. The California Air Resources Board had promulgated regulations requiring manufacturers to sell zero emission cars if they want to continue doing business in the state



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