Elon Musk

Photo by Carolyn Fortuna | CleanTechnica.

Tesla Marketing Campaign Takes A Slightly Traditional Turn

How do you think Tesla marketing compares to the automotive industry as a whole? Remember: Tesla swore off traditional advertising early on, insisting that word-of-mouth — from personal referrals and on social media — would have enough guts to promote the company. CEO Elon Musk mocked legacy automakers who spent … [continued]

Image courtesy of IDRA

Tesla’s Giga Press Has Led To Systemic Industry Change, & Now EVs Will Cost Less…

The electric vehicle (EV) era brings with it an unpredictable variety of demands. With the popularization of EVs and diversified consumers’ tastes, automakers are facing the need for high-mix, flexible-volume production instead of low-mix, high-volume production. One of the ways that automakers have responded is with smart factories that utilize … [continued]