Continuing from part one, here is part two of a two-part series on fixing climate communications. Winston Churchill: “The farther back you can look, the farther forward you are likely to see.” If it is a truism that age and experience bring perspective, then, as someone who is 50+ and … [continued]
Part one of a two-part series. The Potential Energy Coalition just released Fixing Climate Communications 2026, which deserves more than my LinkedIn post. Commissioned by The Rockefeller Foundation and grounded in data from over 83,000 survey respondents across six countries, six years of message testing, and more than 1,350 randomized … [continued]
"Resist Climate Denial (34183866796)" by David Geitgey Sierralupe from Eugene, Oregon is licensed under CC BY 2.0.
You’re at a family reunion, and your cousin-once-removed announces to the gathered group that electric vehicles are overtaxing the grid — and their drivers don’t pay their fair share of road taxes. You want to be a calm voice of reason in response, but how can you approach the topic … [continued]
Clean energy is slowly but surely capturing market share from traditional fuels. In 2022, renewables generated more energy than coal in the U.S., and the IEA predicts solar and wind are on track to account for 25% of all electricity generated worldwide in 2028. Cleantech is gaining momentum, but our … [continued]
The 2022 U.S. midterm elections provided historically surprising results. They were atypical in many ways, which is actually typical (in some ways) of the era of disruption we are in. Below are some communication lessons Mike Casey is highlighting for cleantech communicators. They are excellent lessons, so we are happy … [continued]
Recently, Tesla confirmed to media outlets that Dave Arnold is leaving as Director of Communications. Not much has been said, but it’s a difficult job that people only hold for a couple of years at most. There is also a recent lawsuit that may be related to the departure.
Did you catch our webinar with the cleantech marketing firm Antenna Group? Jake Rosmaryn and Josh Garrett sat down to discuss their company’s focus on cleantech public relations (PR) and marketing, and it was an awesome conversation. Antenna Group works with a range of companies across the cleantech and renewables fields, so their experience is broad and unique.
I drafted the title for this article weeks ago and have had it open since. Don’t tell Aaron Fishbone that I’m writing it now, as I should be focused on an EV charging white paper. But I felt it was finally time to roll through it as a wait for and then drink some late-night coffee.
CleanTech Talk starts off this week with a clip from professional wrestler Daniel “The Progressive Liberal” Richards. (The clip played on the show starts at the 0:27 mark from this YouTube video.)
It’s a warm summer night and you’re enjoying the cool breeze off of a wonderful Caribbean beach. There are no cancer-causing power plants around, because the island has gone solar. A greased up oil company exec is nearby, with the scent of millions or billions earned off the backs of working-class Americans wafting off his pale white chest. No, he doesn’t brag to you about his garage full of Lamborghinis and Rolls Royces, and the way he tried to recreate a Caribbean-like beach next to one of his mansions. No, this oil & gas billionaire — whose fortune was earned only in the most moral of ways — tells you about how he spent his life trying to help humanity, trying to bring a better life to the underappreciated common man & woman.
