Elon Musk

"009 Taj Mahal, Agra, India," by tango, licensed under CC BY-SA 2.0.

Tesla’s Tenuous Hold On EV Market May Mean Opening Up South Asia

Tesla is planning to send a team of people to scout for locations in India this month. The broad brush strokes of the upcoming discussions reportedly will affirm the company’s investment plans in the South Asia nation — including setting up a manufacturing facility and increasing purchases of auto parts … [continued]

Photograph by Carolyn Fortuna/CleanTechnica

Will Tesla’s Slip Complicate The Climb To Mass Electric Vehicle Adoption?

We recently hired a certified electrician to upgrade our garage so we’d have another place to charge our Tesla Model Y. As introductions got underway, it became clear that the electrician didn’t realize the SUV parked next to him was a battery electric vehicle. Wow. If an electrician didn’t recognize … [continued]

Photo by Carolyn Fortuna | CleanTechnica.

Tesla Marketing Campaign Takes A Slightly Traditional Turn

How do you think Tesla marketing compares to the automotive industry as a whole? Remember: Tesla swore off traditional advertising early on, insisting that word-of-mouth — from personal referrals and on social media — would have enough guts to promote the company. CEO Elon Musk mocked legacy automakers who spent … [continued]