Search Results for: pattern energy

Generac Pivots From Generators Into Residential Energy Storage & Solar At #SPI2019

We connected with Generac’s Chief Marketing Officer and president of its new clean energy business, Russ Minick, at SPI 2019, to talk about its big pivot into energy storage products to learn more about where that strategy came from. Right off the bat, Russ said that Generac had been eyeing the residential energy storage market for quite some time, but until recently, felt that, “it wasn’t worth the diversion of focus.”

Cultivating An Emergent Order In The Energy System

Everything — 9 to 5 jobs, flat rate energy bills, three-car garages —  is organized according to the misconception that fossil fuels will always be around to provide energy exactly at our convenience. The challenge of embracing renewable energy is just as much mental as it is technical. It requires ditching the dominant industrial cognitive paradigm that still persists in an age where the transition away from fossil fuels use is imperative.

In Budweiser’s “Wind Never Felt Better” Super Bowl Commercial, Renewable Energy Takes Center Stage

With renewable energy constantly in the news these days — AOC’s tweets, the Sunrise Movement’s activism, the Tesla phenomenon, solar energy’s rapidly dropping costs — is it any surprise that Budweiser is joining the trend? Anheuser-Busch’s Budweiser has a definite appeal to a green audience in its Super Bowl LIII commercial, titled “Wind Never Felt Better.”