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About Brad Rouse

Brad Rouse lives in Asheville, NC and is deeply involved in local efforts around the energy transition. He lobbies Congress for carbon fee and dividend as a volunteer for Citizens Climate Lobby. In 2016 Brad started a non-profit – Energy Savers Network – that mobilizes volunteers to help low income people save energy. He has a rooftop solar installation and his family cars are a Tesla Model 3 and a Prius Plug-in hybrid with 150,000 miles and still about 9 miles of EV only range.  He has been studying energy economics for over forty years and holds a BA in economics from Yale University, where he learned about pricing pollution through a fee in freshman economics class. He also holds an MBA from the University of North Carolina at Chapel Hill. 



Author Archives: Brad Rouse

The Energy Transition Will Pay Dividends

November 18th, 2020 | by Brad Rouse

If we aggressively pursue the energy transition, every one of us will receive dividends as we invest in a brighter future. As is the case with many investments, the energy transition may be justified (and sold) based on the dividends alone. The fact that our offspring inherit a livable world might just be a side benefit. 


US Energy 2050: 100% Carbon-Free, 100% Electric, Up Our Game 6× (Part 2)

October 29th, 2020 | by Brad Rouse

The electric system of 2050 will be around 2.5 times the size of the electric system today due to electrification. But electricity is so much more efficient at producing the final “energy services” (heat, motive power, light, etc.) that total energy use will be far lower than it is today.  


2035: Clean Grid 90%, Electrify 50%

September 22nd, 2020 | by Brad Rouse

For those deeply interested in our future energy system and how it will evolve, I highly recommend two in-depth papers published in the last year. Here I will show a similar vision step-by-step using some of the same assumptions and publicly available data using “back of the envelope calculations” (spreadsheets)


100% By 2035? 90% Might Be Better: Consider The Opportunity Costs

August 31st, 2020 | by Brad Rouse

I would love to have 100% clean electricity by 2035. Such a goal is admirable for its audacity and for its ability to get people motivated. For that I applaud it. But when we get down to it, will it be smart policy? Could it be that 90% would provide greater carbon savings than 100%? 


The Green Transition Virus

August 8th, 2020 | by Brad Rouse

Global problems need global solutions. Voluntary agreements and unilateral acts only go so far. We need a strategy to make climate action spread — to make it so contagious it will “go viral,” start a chain reaction, trigger a “domino effect.”


Greening The Grid: Resource Adequacy, Intermittency, & Carbon Pricing

August 1st, 2020 | by Brad Rouse

To green the grid, we must adopt a strategy of meeting our energy needs with low-cost renewable wind and solar resources. The obvious question is how to resolve the intermittency issue (what happens when the wind doesn’t blow or the sun doesn’t shine). Solving this problem is a necessary ingredient for “saving the planet.”


Carbon Pricing and Lighting, EVs, Heat Pumps, & Electric Everything

July 8th, 2020 | by Brad Rouse

What does the US need to do to help the world prevent the worst of climate change? End the use of fossil fuels fast. Many are stepping up to the challenge with aggressive goals. The EU wants to be fossil free by 2050. Joe Biden’s campaign wants the US to be fossil free by 2050 as well, based on his stated climate policy


Carbon Pricing & The Energy Transition

June 14th, 2020 | by Brad Rouse

We are making great progress, with costs of solar, wind, and batteries continuing their decline. But we are not moving fast enough to turn the tide on human-caused climate change. One study I saw recently said we need to be installing wind and solar at triple the current rate to get to 90% renewable just for electricity by



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