PHEV

Ford Reveals “Electrified Vehicle” Plans For Next 5 Years — What Do They Mean?

We already published some preliminary commentary on Ford’s newly revealed “electrified vehicle” plans for the next 5 years, but there are a couple of things not noted in that earlier article that are worth discussing here. In particular, there are more specifics regarding the cash, manufacturing, and a fully electric SUV that is in the works (to some degree).

Ford Mustang Electrified — Big News … Or Maybe Not

Last night, an email from Ford flew in. Ford had a hot new press release to share. This was the headline: “FORD ADDING ELECTRIFIED TRANSIT, MUSTANG, F-150 BY 2020 IN MAJOR EV PUSH; EXPANDED US PLANT TO ADD 700 JOBS.” I was super excited — “Yes, Ford is finally in the game!”

The first thing to dampen my enthusiasm was realizing that “2020” was in the title. I guess it’s not fully in the game yet, just putting its socks and boots on.

The bigger letdown?

Survey: 60% Of Americans Aren’t Aware Of Plug-in Electric Vehicles … At All

Editor’s Note: It has long been my opinion that the #1 barrier to much broader electric car adoption right now is simply lack of awareness with EVs + lack of experience with EVs. With full understanding regarding plug-in electric cars and the specific models on the market right now, I’m convinced we would have several times more electric cars on the road. However, raising awareness is slow, even with the firepower of Tesla and Elon Musk at your back. Getting people into EVs and thinking about life with EVs is even more challenging. But word of mouth is powerful once it picks up momentum, and I don’t doubt that it will with EVs. For the time being, though, we have the findings below, and yet another reason to go buy a CleanTechnica and/or EV Obsession t-shirt and mug. 😀