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AI, Data Centers, Direct Air Capture, and Renewables

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Last Updated on: 22nd October 2024, 02:25 pm

3% of the world’s electricity is used by data centers. That’s up from, well, zero, not too long ago. 

It’s everything from iCloud to websites to cat videos to Instagram reels to Facetime calls. A blog post uses a lot less data than a podcast, which uses less than a video. If you look at files stored on your phone or your Google Drive, you’ll see how much storage space it uses. Many of the cloud storage companies want us to use more storage — it’s probably the reason why they make cameras that can print billboard sized images, and it’s arguably why Apple invented “Live” photos (it adds a small video clip and significantly increases storage requirements over a traditional picture). 

AI is increasing this. A Google search uses 0.3 watts-hours. A ChatGPT inquiry uses 10× that, just for instance. 

The big tech companies are investing heavily in renewables for their data centers, mainly because it’s cheaper, but also because they’re all pledging to reduce their footprints, since their employees and customers demand it. As a result, more than ⅔ of the total US corporate renewables market is data centers. This is doing some good things:

  • Driving massive renewable energy scale.
  • Improving efficiencies — in storage, transmission, and AI — that will drive energy use per data use down over time, since they are incentivized to do so. 

It is also doing a number of not so good things.

  • Making competition for other uses of renewables very high — Project Bison, a DAC project from Carbon Capture, Inc., was “paused” recently, and will at the very least relocate to another state, because it couldn’t procure competitively priced clean energy for its operations in Wyoming, with the state seeing a boom in data centers capitalizing on its significant wind energy resources. 

Join us later today (10 AM PST, 1 PM EST) for a webinar on this topic, as we dive into the significant growth of data centers and the industry’s implications for renewable energy development.

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Scott Cooney

Scott Cooney (LinkedIn) is a serial eco-entrepreneur focused on making the world a better place for all its residents. Scott is the founder of CleanTechnica and was just smart enough to hire someone smarter than him to run it. He then started Pono Home, a service that greens homes, which has performed efficiency retrofits on more than 20,000 homes and small businesses, reducing carbon pollution by more than 27 million pounds a year and saving customers more than $6.3 million a year on their utilities. Scott wanted to contribute to native ownership of the clean energy revolution, so he gifted Pono Home to a long tenured employee with native Hawaiian roots for just the liquidation value, turning down a mainland company interested in purchasing the company. In a previous life, Scott was an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, a consultant at Saatchi & Saatchi S, where he worked with a team to educate and empower millions of employees to live healthier and more sustainably. He is the author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill) , and Green Living Ideas. Scott is an occasional investor, currently he has investments in Rivian (RIVN).

Scott Cooney has 176 posts and counting. See all posts by Scott Cooney