Valeo CES Press Conference; image by the author.

Valeo Is Bringing ADAS To The Masses | CES 2024

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This is the 10th CES that Valeo has attended — making it one of the longest-attending automotive brands at what used to be a show about big-screen TVs and refrigerators that connected to your Wi-Fi. That said, CES has come a long way since those early days of the EV revolution, and Valeo has been along for the ride.

Valeo’s press conference today began with a nod to the company’s history at CES, played as a bit of a skit, with the company’s CEO and North American director exchanging scripted banter that’s not quite Jo Koy levels of cringe.

They revisited some past CES hits, including the Xtravue trailering camera system that they first showed in 2019 and is now in production …

Xtravue by Valeo
Image courtesy of Valeo.

… but the real “pitch” here was the democratization of ADAS.

Valeo claims that nearly 3 million vehicles were built in 2023 that would qualify as “Level 3 Autonomous vehicles,” globally. Valeo, through its partnerships with Renault, Stellantis, and GM, has a lot to do with that number, and they showed off a new “Smart front camera as central computer” product that mates with 12 ultrasonic sensors, 4 corner radars, front radar, and driver monitoring to deliver high levels of driver assist without the usual high power draw (and associated range hit) that usually comes with those systems.

The company’s presenters went on to talk about how their system can reduce costs and help to democratize the safety benefits of Level 2 and “Level 2+” autonomy … and then they dropped an absolute bombshell.

Valeo image; phone bike ADAS.
Valeo image of phone-based bike ADAS; image by the author.

The presenter claimed, briefly, that Valeo was working on a system of connected components that would enable ADAS-like safety systems on just about any vehicle, including two-wheelers, through their mobile device. (!?)

The slide was swept past as quickly as it was shown, and you can bet that I’ve already emailed their comms team to try to find out more. If that’s true, it would be huge news for cyclists, bikers, and the Iron Butt people.

Finally, Valeo announced its Digital Twin testing environment which uses a virtual world to test out a number of scenarios in an accelerated timeframe, and then uses the results of those tests to develop thermal management solutions for EV batteries that can dramatically improve real-world range and battery longevity.

Last year, we would have called that “a simulator,” but in the post ChatGPT/generative AI world, it’s a digital twin. Got it? Good — let us know what you (and your digital twin!) think of all this Valeo news in the comments section at the bottom of the page.


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