Connect with us

Hi, what are you looking for?



GRRL Power: GM Gets Fashionable New Board Member

Women make up 62% of the new car market, and GM just found someone who knows what they want!

Coach knows fashion — so much so that the brand is nearly synonymous with high-end handbags, and for getting people to pay big bucks for them, when a no-name purse will do the job just as well for a tenth of the price. What does that have to do with EVs? If you’re GM, you need your high-priced, Ultium-based EV to feel a lot more luxe than a Chevy in order to justify its premium price — and no one knows how Coach does it better than the latest addition to GM’s Board of Directors: Joanne Crevoiserat.

One of the fashion industry’s most prominent and successful voices, Joanne Crevoiserat is the CEO of Tapestry, Inc. (Coach, Kate Spade, Stuart Weitzman), former COO of Abercrombie & Fitch, and ex-executive VP of finance at Kohl’s corporation. The woman knows fashion, in other words, and GM hopes she’ll be able to provide some (in my opinion, much-needed) guidance as the General’s brands maneuver themselves during the company’s electric transformation.

“Joanne’s approach to driving growth, which focuses on integrating data-driven insights to elevate the consumer experience, will be invaluable to GM as we launch our all-electric portfolio, introduce additional software-based services, and scale businesses in new markets,” said Mary Barra, chair and CEO of GM. “As we accelerate our transformation, we have an incredible opportunity to drive loyalty for our iconic brands and attract new customers, which is exactly what Joanne has done at Tapestry.”

Crevoiserat also expressed excitement at the position. “This is an exciting time to join the GM Board,” she said. “The company is innovating across every part of the business to drive growth … I look forward to serving the board and GM’s shareholders through this transformation.”

$300,000 Cadillac CELESTIQ


$300,000 of style | image courtesy Cadillac.

It remains to be seen how much of an impact the Coach and Kate Spade brand leader will have on GM products going forward. But, with women making up more than 60 percent of all new car buyers, the carmaker would have to be absolutely daffy to not listen to her suggestions.

Source: GM.

Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

I've been involved in motorsports and tuning since 1997, and have been a part of the Important Media Network since 2008. You can find me here, working on my Volvo fansite, riding a motorcycle around Chicago, or chasing my kids around Oak Park.


You May Also Like


I have to admit that I initially skipped over GM’s latest press release. The headline bragged about sales for Full-Size SUVs, Full-Size Pickups, and...


Against all odds, the Lordstown Endurance is rolling off the line.


GM launches first-of-its-kind R&D collaboration on new EV battery with silicon-infused graphite anode for low cost, high performance.


A few days ago, I was driving home and my kids were standing near the driveway when I pulled my Bolt EUV into the...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.