Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Today, You Can Have It Your Way — Dealer Digest #3

For new car buyers, choice is the new luxury – and the answer to, “What can I do to get you to drive this home, today?” is: nothing.

Episode 3 of our new Dealer Digest podcast series ponders looks at modern definitions of luxury in terms of automobiles — when every car has power windows and locks, cruise control, soft-touch, back-up cameras, and smart infotainment, what makes a new car a luxury car?

CleanTech TALK - Podcast LogoWe look at a few ways that brands and dealers have responded to the ways that GenX and Millenial buyers want to be approached, and how they’ve tried to “meet them where they are” when they’re ready to do business. Does that mean a more comfortable store setting? A more robust online ordering system? A greater selection of color and interior choices? Or is it something else?

Whatever the answer is, the sooner dealers realize that, “What can I do to get you to drive this home today?” is nothing, the sooner they’ll be able to earn trust and do business.

Dealer Digest | Episode #3

Show Notes EP03

In this show, we talk a little bit about the dedicated Ford Bronco showrooms going up across the country, and why they feel more like a Starbucks than a conventional car dealership — see for yourself, here.

We talk about my good friend Brent Seavey, a Tesla OG and industry expert who is serving the cause of EV proliferation these days through XCare, an extended warranty company tailored specifically to electric cars — you can learn more about that here.

We single out Capo VW as a store that’s doing a lot of things right, from engaging with people the way they want to engage to the events and sales they put on that help build real relationships with their customers — check out Capistrano VW here.

We talk about Porsche Paint to Sample and BMW’s Individual customization programs, which include some wild interior and external color possibilities. There are few suitable links, but this 90s-era Porsche commercial, narrated by Sir Patrick Stewart, is the most fun. Enjoy!

Alternative Player

Or you can listen on AnchorApple Podcasts/iTunesBreakerGoogle PodcastsOvercastPocketPodbeanRadio PublicSoundCloudSpotify, or Stitcher.

Original content from CleanTechnica.

 

Advertisement
 
Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

I've been involved in motorsports and tuning since 1997, and have been a part of the Important Media Network since 2008. You can find me here, working on my Volvo fansite, riding a motorcycle around Chicago, or chasing my kids around Oak Park.

Comments

You May Also Like

Cars

In a recent article, I shared two awful stories of dealer misconduct. In one, a dealer in New York sold a customer’s special order...

Cars

What do you get when you hire an artist to re-imagine the car-buying process? Find out here.

Cars

Jo thinks open-ended leases are the way to go, Zachary's not convinced this will have much impact.

Clean Transport

Recently, I sat down with Livia Cevolini, CEO of Energica Motor Company, one of the leading electric motorcycle manufacturers globally. This was part of...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.