Connect with us

Hi, what are you looking for?

Ford Mustang Mach-E deliveries begin in Norway. Ford Motors Norway Communications & Public Affairs Director Anne Sønsteby; CEO of Ford Motors Norway, Per Gunnar Berg; Norway's first Mustang Mach-E customer, Einar Flåte; and CEO of RøhneSelmer, Kjetil Hagestande. Image courtesy of Ford.


Ford Mustang Mach-E Deliveries Begin In Norway

The first Ford Mustang Mach-E buyer in Norway just received his vehicle today. This news helps answer a question I asked earlier today. I also got confirmation regarding another matter that keeps popping up concerning the Mustang Mach-E.

Ford Mustang Mach-E sales have been sliding downward in the US from month to month since its big February peak/launch. The question I had was a simple one with several potential answers: Why?

The answer to that question is that the Ford Mustang Mach-E has been getting shipped to more countries, including EV-hot Norway, which saw full-electric vehicles gobble up 55% of the country’s auto sales in April. Plugin vehicles as a whole accounted for 80% of passenger auto sales.

Regarding this first delivery in Norway, Ford published a bit about the owner and delivery. Translated from Norwegian, Ford writes, “The Mustang Mach-E is in many ways a dream car for me. The first thing I liked was the tough and sporty look. Long range, four-wheel drive is also important. When Ford also puts the legendary Mustang logo on a car, it also means quality and good driving characteristics, says the very satisfied car owner from Oslo, Einar Flåte.” No one had anything to say about the second person to receive delivery, as usual. (Poor guy/gal.)

Over the next few months, thousands of Norwegians are going to be receiving their Mustang Mach-Es (Mach-E Mustangs?). Several thousand are supposed to be delivered before summer. That explains why US sales are trailing off a bit. Ford still has only so much production capacity, and it is starting to spread it more widely. Norway is surely a priority. The deal there now is basically go electric or go home.

Einar Flåte with his new Ford Mustang Mach-E First Edition in Oslo, Norway. Image courtesy of Ford.

For further personal touch, let’s talk a bit more about Mr. Flåte before getting to some bigger-picture matters. Flåte ordered the Mustang Mach-E on the first day ordering was opened (hence receiving the first unit in Norway). “I must admit that it was an impulse purchase, but now I feel that even though I am approaching 60, I feel a kind of childish joy over a new car, says Flåte.” Sounds like a smart move, and he certainly looks happy at the delivery.

Flåte’s Mustang Mach-E was on a boat with many others that arrived last Wednesday in Drammen. “We now have very many cars that have arrived or are on their way to Norway, and know that there are many customers who have waited patiently. Therefore, it is great now to finally be up and running and hand over the very first customer-delivered car in Norway to Einar Flåte, says CEO of RøhneSelmer, Kjetil Hagestande.”

Image courtesy of Ford.

Ford also shared European specs and Norwegian pricing to highlight how compelling the vehicle is:

  • For a well-equipped Mustang Mach-E with a range of up to 440 km (Standard Range), the price is from 412,000 kroner.
  • A Mustang Mach-E with the longest range of up to 610 km and rear-wheel drive will cost from 463,400 kroner.
  • If you want four-wheel drive and up to 400 km range, the Mustang Mach-E will cost from 482,000 kroner. For the variant with four-wheel drive and a range of up to 540 km, the price will be from 544,000 kroner.

Ford Mustang Mach-E in Florida. Photo by Zach Shahan, CleanTechnica.

We had the Ford Mustang Mach-E for a week earlier this year and absolutely loved it. It’s got many lovable features, plenty of range, conveniently fast charging for road trips, and fun tech. Of course, it’s got a few barrels full of style and decades of culture behind it. The big question I had remains the same: How many can Ford eventually sell? And if it’s a big consumer hit, will Ford scale up production enthusiastically and quickly?

A Ford executive just confirmed with me that Ford’s first-year production target is 50,000, which was announce back in November 2019 and holds steady today. Though, beyond 2021, Ford’s dreams may be growing. It recently almost doubled its planned electrification investments, to $22 billion. Ford now plans for 100% of its passenger vehicle sales to be 100% electric in Europe by 2030.

When I asked about sliding sales of the Ford Mustang Mach-E in the United States, Mike Levine, head of Ford North America’s product communications, responded: “We are selling every Mustang Mach-E we can build right now with days-to-turn on dealer lots of just 4 days. We are still building dealer stock on lots and we have many still in transit. We are also trying to satisfy global demand from the same plant at the same time. We are filling all orders globally as fast as we can.”

So, no worries about demand at this point. Ford is pumping out Mustang Mach-Es as quickly as it can as it ramps up production capacity, and the company is delivery the new vehicles to customers at a rapid clip. There is no doubt Ford is going to ship many to Europe. Aside from Norway’s mass-market adoption of EVs, the EU has new regulations in place that force automakers to actually sell zero-emissions vehicles or face big fines. It’s expected that about 60% of the Mustang Mach-Es sold in 2021 will go to Europeans, and just 40% (about 20,000) to Americans.

The news we’ve seen so far about the Mustang Mach-E appear to indicate that the new model’s rollout is going well and Ford is happy with the response. I expect that as these initial 50,000 get out on the road and people’s neighbors, friends, family members, and coworkers experience the early owners’ vehicles, demand will grow and Ford will decide that it needs to produce significantly more than 50,000 a year. If that is the case, hopefully Ford will have the battery supply and vehicle production capacity lined up to ramp up production further, and also bring down costs.

In my opinion, if Ford plays its cards right, the Mustang Mach-E could become the best selling Mustang in history. However, a lot has to go right and the planning and effort have to be put in to make that happen.

Photo by Zach Shahan, CleanTechnica

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Former Tesla Battery Expert Leading Lyten Into New Lithium-Sulfur Battery Era — Podcast:

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Written By

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.


You May Also Like


Tesla hits the UK with its strongest ever May, helping lift the plugin electric vehicle market share to 23.1%, up from 18.3% year on...


Norwegian cruise ship company Hurtigruten is committed to reducing emissions from its ships to protect the places it visits.


GM has joined Ford in agreeing to install NACS charging equipment in its electric cars so drivers can use the Tesla Supercharger network.


The auto market in Germany saw plugin EVs take 22.9% share in May 2023, down from 25.3% year on year. Full electrics gained share,...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.