Connect with us

Hi, what are you looking for?

Coca-Cola CanCollar by WestRock

Cleantech News

Coca-Cola Launches Paperboard Packaging Solution

Coca-Cola has announced the introduction of CanCollar, a paperboard packaging solution, for multipack cans that is sustainable, recyclable, and set to keep more than 18 “tonnes” (about 20 tons) of plastic from ending up in the world’s oceans each year.

Americans may be saddled with single-use plastic bottles for a while yet, but over in Europe it seems like Coca-Cola drinkers with climate concerns are being heard. Coca-Cola European Partners (CCEP) has announced the introduction of CanCollar, a paperboard packaging solution, for multipack cans that is sustainable, recyclable, and set to keep more than 18 “tonnes” (about 20 tons) of plastic from ending up in the world’s oceans each year.

Coca-Cola CanCollar by WestRock

Coca-Cola CanCollar by WestRock, image courtesy Coca-Cola European Partners (CCEP)

Developed in collaboration with American corrugated packaging company WestRock, the CanCollar uses no glue or adhesives, keeping its total carbon footprint (and cost!) to a minimum. This new packaging solution “exemplifies [Coca-Cola’s] clear commitment to reduce plastic in our secondary packaging,” according to Joe Franses, vice president of sustainability at Coca-Cola European Partners.

The move could be seen as something of a response to criticisms Coca-Cola took earlier this year, when Bea Perez, head of sustainability for Coca-Cola, refused to commit to a reduction in the company’s production of single-use plastic bottles while putting the blame on consumers who, she argued, would turn away from Coke’s products if it weren’t for the convenience of the lightweight, re-sealable bottles. According to the BBC, those “convenient” bottles add up to some 3 million tonnes of plastic trash per year — that’s 200,000 bottles every minute.

So, this is a drop in the bucket. I get that. All the same, the idea is that any positive change is to be celebrated, and removing 4000 tonnes of plastic pollution with a solution that’s cheap, robust, and sustainable would certainly be labeled a win if, say, a Chicago pizza joint or Brazilian mechanic had done it.

That’s my take on this. What’s yours? Do you think the CanCollar is a solution that could take off in America, or is giving up on the convenience of stretchy plastic just too much of an ask? Scroll on down to the comments section and let us know!

Sources: Coca-Cola, via Packaging Europe.

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

I've been involved in motorsports and tuning since 1997, and have been a part of the Important Media Network since 2008. You can find me here, working on my Volvo fansite, riding a motorcycle around Chicago, or chasing my kids around Oak Park.


You May Also Like

Clean Power

The call for circular economic practices to be used in conjunction with other aspects of the renewable energy transition has been gaining more attention...

Clean Power

Repowering an existing wind farm is one way to get around the anti-wind movement and keep pumping more clean kilowatts into the grid.

Climate Change

Plastics are very appealing to people around the world. They’re important due to their daily use and functionality because they are the most versatile...

Air Quality

The comprehensive $370 billion climate and clean energy package inclusion with the IRA is beginning with grant applications for states, tribes, and territories

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.