Germany’s EV Market Share Hits All-Time Record, 11.4% in July — Up 4× Year on Year

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Germany, Europe’s largest auto market, saw record 11.4% plugin electric vehicle market share in July, up over 4× from the same month last year. The cumulative year-to-date EV market share now stands at 8.5%. This is even though the overall auto market recovered from the lull of recent months, with July 2020 sales down just 5% from July 2019.

This is the first time Germany has broken through the 10% EV market share barrier, and 11.4% is a huge result for Europe’s largest auto market, especially in the context of relatively normal overall auto market volumes.

Obviously, Germany’s new incentive package for plugin electric vehicles has played a role in this result. These incentives will continue to be in place in the coming months, so we can expect more strong performances ahead.

We don’t yet have best selling model data for July. The top 3 most popular EV models up to the end of June in Germany were the Volkswagen e-Golf, the Renault Zoe, and the Tesla Model 3, all pure battery-electric vehicles. See José Pontes’ recent report for more details on which EV models are most popular so far this year.

Volkswagen e-Golf. Image courtesy Volkswagen.

The cumulative 2020 plugin market share result in Germany now stands at 8.5%, and is bound to climb higher throughout the rest of the year. Plugin hybrids (PHEVs) have taken 4.5% share, and pure battery electrics (BEVs) 4.0%, so far. This is a fairly even spread, though a reversal from 2019’s slight BEV dominance.

In Europe as a whole, BEVs maintain slightly higher share than PHEVs, with ~55% to ~45%. Though, the balance may alter in the coming months.

The VW ID.3 will see customer deliveries starting from September, and a give a further boost to Germany’s result for full year 2020.

Given the trends, it now looks inevitable that Germany will hit around 10% EV market share this year, or even higher. In terms of unit sales volume, the country should comfortably break the 250,000 mark, perhaps even hit 300,000. What’s your guess? Please let us know in the comments.

 


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Dr. Maximilian Holland

Max is an anthropologist, social theorist and international political economist, trying to ask questions and encourage critical thinking. He has lived and worked in Europe and Asia, and is currently based in Barcelona. Find Max's book on social theory, follow Max on twitter @Dr_Maximilian and at MaximilianHolland.com, or contact him via LinkedIn.

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