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Norway Plugin Vehicle Market Share Now Over 68%

Norway hit 68.4% plugin electric vehicle market share in July, up significantly from 48% in July 2019. The 2020 year-to-date figure is also now over 68%, up from 2019’s full-year result of 56%.

Norway hit 68.4% plugin electric vehicle market share in July, up significantly from 48% in July 2019. The 2020 year-to-date figure is also now over 68%, up from 2019’s full-year result of 56%. The overall auto market saw strong recovery last month, with volume up 6.5% compared to July 2019.

Full battery electrics (BEVs) had 4,408 sales (~45% share of the overall market) in July, and plugin hybrids (PHEVs) ended up with 2,278 sales (~23% share). Year to date, BEVs have taken over two thirds of the plugin market in Norway.

Best selling BEVs in July included the Audi e-tron, Mercedes-Benz EQC, and Hyundai Kona:

The EQC had its best month of the year in Norway, almost as much as all previous months combined. It currently sits inside the year-to-date top 10 best sellers, a great result given the relatively high price point (699,000 kr / ~€65,000 / $76,500).

Mercedes-Benz recently said that it has improved battery supply for the EQC, so we may see these higher levels sustained from now on. The company is aiming to produce 50,000 units in 2020, but admits that global demand is higher than this.

The MG ZS EV also put in a relatively strong result in July, likely ahead of the Nissan LEAF once we discount the large proportion of parallel imports the LEAF’s figure includes.

Looking past the monthly ebb and flow, 2020’s cumulative BEV best sellers (in order) are the Audi e-tron, VW e-Golf, Nissan LEAF, Hyundai Kona EV, and Tesla Model 3.

Based on trends in recent years, the year-to-date cumulative market share result achieved by July is almost always exceeded in the final full-year result. This year will also see new plugin models and increased volume availability arriving in the second half, including the Volkswagen ID.3.

Together, these influences should see 2020 reach 70% or higher market share for plugin vehicles in Norway, up from 2019’s 56%. What do you think? Please share your thoughts in the comments.

Article photos courtesy of respective brands.

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Max is an anthropologist, social theorist and international political economist, trying to ask questions and encourage critical thinking about social and environmental justice, sustainability and the human condition. He has lived and worked in Europe and Asia, and is currently based in Barcelona. Find Max's book on social theory, follow Max on twitter @Dr_Maximilian and at, or contact him via LinkedIn.


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