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Tesla Model 3 Remains In Top 10 Autos In June As UK EV Market Share Hits 9.5%

The UK, Europe’s third largest auto market, saw plug-in electric vehicle market share hit 9.5% in June 2020, up from 2.1% in June 2019. Accumulated EV market share for H1 2020 now stands at 7.7%. The ever popular Tesla Model 3 was the 9th best selling passenger vehicle in June.

The UK, Europe’s third largest auto market, saw plug-in electric vehicle market share hit 9.5% in June 2020, up from 2.1% in June 2019. Accumulated EV market share for H1 2020 now stands at 7.7%. The ever popular Tesla Model 3 was the 9th best selling passenger vehicle in June.

The overall auto market recovered significantly in June and is now down “just” 34.9% over June 2019. Compare this to April and May, which saw dramatic 97% and 89% drops in auto sales.

The overall plug-in electric vehicle share of 9.5% consisted mainly of full battery electrics (BEVs), which took 6.1% of the total market (8,903 sales), whilst plug-in hybrids (PHEVs) took 3.4% share (4,926 sales).

The Tesla Model 3 yet again joined the monthly best sellers list, this time at the #9 spot:

June 2020 UK Best Sellers / Image courtesy UK SMMT

Note that all other members of the top 10 are in much lower price brackets than the Tesla Model 3. The nearest priced is the Mercedes-Benz A-Class, which starts from under £24,000. The Model 3 starts from just over £40,000.

The Model 3 — alone taking almost 20% of the UK EV market — very nearly made the top 10 bestseller list of all UK vehicle models in the first half of 2020, only missing 10th place by around 5% in sales volume (~9,600 vs. 10,100 by my back-of-napkin estimation).

Plug-in EVs as a whole took over 7.7% UK market share in the first half of the year, up from 2.1% in the same period last year.

UK auto industry body the SMMT noted that continued lockdown of most auto showrooms in Scotland and Wales, and 20% of showrooms in England, weighed on the UK’s overall auto market volume. Taken together, these continued lockdowns go much of the way towards accounting for the 34.9% drop in monthly auto sales compared to the June 2019 figure.

With ever more compelling and affordable EVs coming onto the market — if available  volumes can keep up with demand — the UK should see full year 2020 EV market share in the 8% to 10% range, similar to the trajectory of Germany, and slightly behind that of France.

Article images courtesy of SMMT and Tesla.

 
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Max is an anthropologist, social theorist and international political economist, trying to ask questions and encourage critical thinking about social and environmental justice, sustainability and the human condition. He has lived and worked in Europe and Asia, and is currently based in Barcelona. Find Max's book on social theory, follow Max on twitter @Dr_Maximilian and at MaximilianHolland.com, or contact him via LinkedIn.

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