Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Audi e-tron Is The New King Of Norway

Norway remains one of the most fascinating auto markets in the world. With a 70% plug-in vehicle market share in the first 4 months of 2020, there is nothing that comes close to it. That isn’t an overnight figure either — the country has been far ahead of any other market in terms of plug-in vehicle market share for several years.

Norway remains one of the most fascinating auto markets in the world. With a 70% plug-in vehicle market share in the first 4 months of 2020, there is nothing that comes close to it. That isn’t an overnight figure either — the country has been far ahead of any other market in terms of plug-in vehicle market share for several years.

Also, the model split in PEV sales looks much more similar to a “normal” auto market — except electric — than most others.

That said, the market leader is now a vehicle that would typically be outside the price range of a working class family in other countries, but Norway is a rich country (very rich country) with adventurous terrain, so it makes a bit of sense. The Audi e-tron isn’t just first — it’s far ahead in the #1 spot so far this year. That is blasphemy to many a Tesla fan (I personally can’t imagine buying one over a Tesla Model X), but the vehicle checks a long list of boxes for what a desirable vehicle should be in a Norwegian’s eyes — premium class, large, German brand, high-quality build, long range, fast charging capability, abundant service centers. That apparently is what you need to get 12% of the overall auto market.

A German model that was in the #1 spot for many, many months, the Volkswagen e-Golf, is solidly in second at 6% market share. After that, you’ve got the Nissan LEAF, Hyundai Kona EV, Mitsubishi Outlander PHEV, Tesla Model 3, Renault Zoe, BMW i3, and then a long tail of remaining PEVs. You also have a handful of plug-less vehicles scattered into the overall sales rankings (see charts below).

As we reported previously, plug-in vehicles accounted for 70% auto market share in April and 75% in March. Fully electric vehicles alone accounted for 50% market share for both of those periods.

The #5 Mitsubishi Outlander PHEV is the only model with a gas tank in the top 8, and we can see that it is now losing out to the Audi e-tron by a large margin. Two conventional hybrids finish out the top 10, but one has to wonder how much longer they can hold off the electric revolution.

It will be interesting to see how the market shakes out as more models designed electric from the ground up start hitting the Norwegian market: the Volkswagen ID.3 and ID.4, the Tesla Model Y and Cybertruck, the Ford Mustang Mach-E even. How will they perform in rocky and rugged (but rich as hell) Norway?

Also, let’s just say it: isn’t it time for the country to just shut off sales of fossil fuel vehicles altogether? Who’s still buying these things anyway? Doesn’t everyone and their grandmother have experience with a plug by now? (I know, I’m being impatient with the #1 EV market in the world, which is perhaps completely illogical, but I can’t help it — they’re so close to 100% electrified vehicle sales!)

Top image courtesy Audi

 

Advertisement
 
Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

Comments

#1 most loved electric vehicle, solar energy, and battery news & analysis site in the world.

 

Support our work today!

Power CleanTechnica: $3/Month

Tesla News Solar News EV News Data Reports

Advertisement

Advertisement

Advertisement

Tesla News

EV Reviews

Home Efficiency

You May Also Like

Cars

The Funky Cat, Kia e-Niro ambulances, the all-electric “Project Thunderball” roadster, and the first ever, genuine, full-speed Electric MOKE — there’s lots of fun...

Autonomous Vehicles

Europe is in many aspects just a little bit different from the USA. One of the things that is different is the traffic laws....

Green Economy

The U.S. Securities and Exchange Commission (SEC) wants to prevent ESG (Environmental, Social, and Governance) funds from greenwashing. The SEC published a fact sheet...

Cars

According to new research by Cambridge Mobile Telematics (CMT), Tesla owners are 50% less likely to crash while driving their cars. The new research...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.