We all know clean energy is better for everyone, health-wise. We also have seen, for at least the last few years, that clean energy is usually the technologically superior and less expensive option for most uses (compared to traditional fossil energy). So, why isn’t the transformation happening … faster? What stops clean energy projects and keeps people paying for dirtier, more expensive energy and transportation? Is it market forces? Technological challenges? Political will?
There is of course no easy answer. What stops a commercial solar project in one place is unrelated to what causes permitting for a wind farm to be delayed two years in another place, which is unrelated to the reasons a homeowner might not choose solar or a car buyer might not buy an EV. Right?
Well, what if that line of thinking was wrong? What if, rather than looking at these seemingly unrelated outcomes as independent of one another, we were to look at them in terms of a larger economic analysis? That commercial solar project creates a huge pulse of energy that can feed into the grid and replace coal, oil, and natural gas. So can that wind farm. And to a smaller degree, so can rooftop solar. EVs help us use that grid-tied renewable energy and directly replace gasoline (oil). And all of these things are proof positive that it can, in fact, be done. All of them help counter climate deniers, poo-poo’ers, and naysayers in a way that only actual, physical, touchable evidence can.
While there’s no silver bullet in the fight against climate change, these are all like silver bits of buckshot in a broader shotgun approach we as a society are taking. But not everyone’s happy about it. And like a cornered animal, industries with nowhere to go and no more excuses are in survival mode. Together, the fossil industries and affiliates are using jaw-dropping amounts of money to undertake highly strategic and effective campaigns to delay the inevitable so that they can hold onto market share and rescue their bad investments (aka “stranded assets”). Oil companies funding quasi-science that muddies the waters on climate science is old news.
What is new is how deep the propaganda goes and how diverse the playbook.
Join us this Wednesday as we dive into the swamp to investigate the $9 billion a year industry that is anti-cleantech propaganda. Featuring Scott Peterson, founder of the Checks & Balances Project, and Mike Casey, founder of TigerComm, one of the world’s preeminent cleantech communications and PR firms, this webinar is certain to entertain while opening eyes. I’ll be moderating, and you can read my own journey of starting this media company back in 2010, if you’d like to understand the media landscape a bit more before the webinar. CleanTechnica’s webinar begins at 3:00pm EST Wednesday, May 27th. Register here via Zoom, and/or watch on CleanTechnica’s Facebook page as we stream live.
No one can stop the cleantech revolution.
We won’t let them.
This webinar is supported by HomeEfficiency.com, where you can learn how to start a business greening homes and small businesses in your area, every day working with your hands, the most cutting edge technology, and great tools (I love tools) to fight climate change. HomeEfficiency.com’s system has helped green more than 13,000 homes and small businesses, eliminating more than 100 million pounds of carbon pollution annually. Check out HomeEfficiency’s self-auditing tool where you can audit your own home or business with simple step-by-step instructions and videos.
I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
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