An earlier version of this article was originally published on Tesla Oracle.
Tesla doesn’t spend money on traditional advertising. But the Silicon Valley automaker has cultivated a tight-knit, dedicated community of owners and fans. In fact, Tesla’s Elon Musk has an astounding 34 million followers on Twitter. He’s built up a dynamic (albeit provocative) social media presence that helps spread the message as fast as his rockets fly.
Within this global community of Tesla and Elon fans, someone (from time to time) will post a self-made Tesla commercial showcasing their love for the cars and the company’s mission. A 22 year-old based in Stockholm, Sweden, is one such superfan. Billy Crammer is a video editor by day who also makes stunning Tesla fanboy commercials for fun. Crammer’s latest creation is the electrifying “Tesla – Imagine” video.
Many Tesla owners have deep emotional attachments to their cars and the company’s clean energy mission. Through videos like this, we get a glimpse into that passion. Not surprisingly, responses on social media often include kudos and retweets which further help to spread the gospel about the company.
I had tears in my eyes ! Spread it all over the place 👍🙂👍
— Thirion Rémi (@thirionremi) April 24, 2020
Crammer has also made other Tesla fan videos that quickly gained popularity in the community. Earlier this year, he posted his own version of a commercial for the Tesla Cybertruck. The video is packed with visuals and music that reflect the tough (yet avant garde) vibe of Tesla’s forthcoming pickup.
In addition, last year, Crammer posted a Tesla fan commercial providing a historical look at the company’s massive battle to transition the auto industry (and car buying public) to a more sustainable form of transportation.
Crammer’s thrilling “16 years of Tesla” shows footage from the days of the original Tesla Roadster to the latest developments at Elon Musk’s game-changing company. It’s a stark reminder of the company’s humble beginnings — born as a tiny EV startup which has (miraculously) transformed to a global automaker with production and delivery facilities all over the globe.
I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.