Connect with us

Hi, what are you looking for?

CleanTechnica
Electric Hindustan Ambassador eAmby

Cars

Hindustan Ambassador Reimagined As eAmby Concept

In continuous production from 1958 to 2014, the original Hindustan Ambassador was something of a local hero to India, not unlike VW’s iconic Type 1 Beetle in the US during the 1960s and ’70s. When production ceased, it was almost like saying goodbye to a friend, but time had moved on and the market left the trusty Ambassador behind. But that was then. Now, it seems as if there’s a new “Amby” coming, and it is both 100% electric and 100% modern.

Electric Hindustan Ambassador eAmby

Photo courtesy DC2 Design

The digital rendering shown here was designed by DC2. The composite body (read: fiberglass) would keep both weight and costs down, and the concept said to be designed to be powered by in-wheel electric motors — one for each wheel — that are being supplied by “a Swiss company” that shall, for now, remain nameless (but, like, it’s probably Maxon).

It has the same, “plump” sort of proportions of the original, which by the way, is essentially a Morris Oxford series III that was produced under a license in India for another five decades after Morris moved on to newer and better things. The Ambassador has a rich history, is what I’m saying, and going too long and low and modern would probably not help with DC2’s plan to sell its reborn eAmby as “India’s own national car identity for politicos, celebrities, and the elite” (their words).

They’re serious, too — the expectation is that the short footprint of this EV will help it park and get through traffic, while the wide haunches and tall roofline will help maximize interior space for driver and passenger comfort. It’ll be interesting to see, then, if India’s “elite” will buy into the country’s “national car identity,” but at least DC2 is sticking to its guns on it. The first running prototype is expected later this year, with production pushed back to 2021, ostensibly because of the COVID-19 lockdown.

What do you guys think? Is this new, electric Hindustan Ambassador concept something that will speak to enough wealthy Indians to be a success, or will they just buy a Tata (the other famous Indian car brand)? Heck, will they just buy Teslas almong with almost literally everyone else does? Take in the digital renderings below, then let us know what you think in the comments.

eAmby Electric Hindustan Ambassador Concept


Source | Images: DC2 Design, via Electric Vehicle Web.

 
Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Advertisement
 
Written By

I've been involved in motorsports and tuning since 1997, and have been a part of the Important Media Network since 2008. You can find me here, working on my Volvo fansite, riding a motorcycle around Chicago, or chasing my kids around Oak Park.

Comments

You May Also Like

Cars

The Tata Tiago EV is an inexpensive 5-door electric hatchback designed specifically for driving conditions in India.

Clean Power

Privately owned renewable energy generation company AMP Energy has announced plans to set up a vertically integrated solar modules manufacturing facility.  According to media...

Clean Power

Welcome to another issue of our India x Cleantech series! On a monthly basis, we are pulling news from across clean technology sectors in...

Clean Transport

Double-decker buses are cool. Maybe it’s that they hold a lot of people, or maybe the inner child in all of us just thinks...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.